# Pop Sentiment Gift-giving is influenced by pop culture and fast fashion. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 4, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pop-sentiment ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Pop Sentiment trend? **Pop Sentiment:** Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 9 to Dec 1, 2015 - Published: Dec 4, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pop Sentiment trend ### Pop Culture Sentiments Consumers are increasingly opting for gift items that are influenced by pop cultural sentiments and collective cultural moments. ### Celebrity and Music-Inspired Apparel Pop culture references on apparel such as Christmas sweaters and lyric-inspired pendants is increasing as consumers look for ways to display their fandom. ### Music and Pop Culture-Inspired Merchandise Pop culture merchandise inspired by music, memes, and cultural moments has become increasingly popular as consumers seek to show their engagement with popular culture. ## What the Pop Sentiment trend means for industry ### For Fashion and Apparel There is a growing trend towards apparel carrying pop culture references, inspired by music, movies, and TV shows. ### For Merchandise and Fan Culture Consumer demand for pop culture and music merchandise is evident in products such as lyric-inspired jewelry and celebrity Christmas sweaters. ### For Gifts and Collectibles There is an increased demand for products that are based on pop cultural references and inspired by viral moments, memes, and catchphrases. ## Workshop question What can you do to create a community around your brand? ## Trend signals for Pop Sentiment Trend score 5.4 out of 10, from popularity 80%, activity 74%, freshness 8%. - Popularity: 80% - Activity: 74% - Freshness: 8% ## Examples of the Pop Sentiment trend 4 featured examples from Nov 9 to Dec 1, 2015. - [Rapper-Inspired Christmas Sweaters](https://www.trendhunter.com/trends/celebrity-christmas-sweaters): A Dancing Drake is Knitted on This Celebrity Christmas Sweater (Category: Pop Culture) Implication: Fashion industry can capitalize on holiday-themed apparel and screen-printing technology, to increase sales and offer custom designs. - [Chart Topper Christmas Sweaters](https://www.trendhunter.com/trends/sleigh-bell): The Hotline Sleigh Bell Ring Sweater Pays Homage to Hotline Bling (Category: Fashion) Implication: Fashion retailers and designers can tap into the trend of music-inspired apparel through collaborations with popular music artists and bands, or by creating their own signature co… - [Referential Lyric Pendants](https://www.trendhunter.com/trends/we-took-a-chonce): This One Direction 'We Took a Chonce' Necklace Honors Niall Horan (Category: Pop Culture) Implication: Jewelry and accessory designers can capitalize on the rising trend of fan-inspired wearable items by creating more personalized and humorous pieces. - [Music-Inspired Candles](https://www.trendhunter.com/trends/scented-candle-collection): This Scented Candle Collection From Anthology Candles is Based on Songs (Category: Pop Culture) Implication: Disruptive potential for musicians and artists to expand merchandise offerings beyond traditional products and explore collaborations with scented candle makers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)