# Pop Cultural Kitchen Fantasy and sci-fi franchises expand with lifestyle products for the kitchen. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pop-cultural-kitchen ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Pop Cultural Kitchen trend? **Pop Cultural Kitchen:** As cult movie franchises look to reignite buzz ahead of highly anticipated releases, many are re-appealing to now-adult fans with functional branded kitchen products that serve to playfully alleviate the pains of "adulting' at home. This progression highlights the mission of brands to assert themselves as larger-than-life cult movements by producing limited edition unexpected items that cater to a growing fan base with various overlapping interests. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 10, 2017 to Sep 1, 2018 - Published: May 1, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Pop Cultural Kitchen trend ### Fandom-Based Lifestyle Products Cult movie franchises are appealing to adult fans with functional, unexpected branded kitchen products, furniture, and home accessories to playfully alleviate the pains of “adulting” at home. ### Minimalist Design Minimalist design is continuing to flourish with simplistic and subtle fan creations such as Harry Potter cookie cutters. ### Fantasy-Inspired Cooking Lines Upscale kitchen retailers are releasing cooking lines and utensils inspired by fantasy franchises such as Harry Potter, offering accessories for seasoned and novice chefs alike. ## What the Pop Cultural Kitchen trend means for industry ### For Entertainment The rise of fandom-based lifestyle products provides a disruptive innovation opportunity for movie franchises, using their popular characters to create product lines targeting the demographic of adult fans. ### For Minimalism Minimalist design presents innovative opportunities for the development of simplistic products, keeping in mind environmental consciousness and the use of natural materials. ### For Cookware and Kitchenware Fantasy-inspired cooking lines represent an opportunity for retailers to leverage fans' passion by creating high-quality accessories and tools for home chefs. ## Workshop question How can your brand incorporate more aspects of pop culture into consumers' daily lives and habits? ## Trend signals for Pop Cultural Kitchen Trend score 5.5 out of 10, from popularity 79%, activity 77%, freshness 8%. - Popularity: 79% - Activity: 77% - Freshness: 8% ## Examples of the Pop Cultural Kitchen trend 4 featured examples from Jan 10, 2017 to Sep 1, 2018. - [Magic Minimalist Cookie Shapes](https://www.trendhunter.com/trends/harry-potter-cookie-cutters): These Harry Potter Cookie Cutters are an Ode to the Boy Who Lived (Category: Art & Design) Implication: The minimal design trend presents an opportunity for innovation in the consumer products industry, where simple and sleek designs are highly valued. - [Wizardly Home Decor Collections](https://www.trendhunter.com/trends/pottery-barns-new-harry-potter-collection): Pottery Barn's New Harry Potter Collection is Magical (Category: Pop Culture) Implication: The Harry Potter collection showcases innovative possibilities for the home decor industry to capitalize on popular book and film franchises. - [Wizard-Inspired Cooking Lines](https://www.trendhunter.com/trends/harry-potter-cooking-line): Williams Sonoma Debuted a Harry Potter Cooking Line (Category: Art & Design) Implication: The Harry Potter themed cooking line by Williams Sonoma presents opportunities for the kitchenware industry to expand their product lines with themed kitchen tools and utensils. - [Spaceship-Inspired Barbecues](https://www.trendhunter.com/trends/portable-gas-grills): The TIE Fighter Portable Gas Grills are Stylish and Effective (Category: Art & Design) Implication: Exploring the integration of sci-fi elements into consumer electronic products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)