# Pop Art Revival Pop art designs are being prioritized in the food and beverage industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 17, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pop-art-revival ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Pop Art Revival trend? **Pop Art Revival:** Pop art is being reinstated as a playful addition to food packaging or restaurant designs in a way that's intended to immediately capture consumers' attention. More than the playful elements such designs add to the products and services they're used to enhance, they're able to connect with consumers' inclination for nostalgia in a way that's easy to implement. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 21, 2017 to Jul 12, 2018 - Published: Jul 17, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pop Art Revival trend ### Pop Art Packaging Design Pop art designs used in packaging to immediately capture attention and connect with consumers' inclination for nostalgia in a way that's easy to implement. ### Bold Pop Art Influenced Graphics Packaging using bold pops of color, hand-drawn graphics and pop-art style text scratching to appeal to young consumers and stand out on shelves. ### Hedonistic and Relaxed Aesthetics Interior designs inspired by pop artists like David Hockney with hedonistic and laid-back dynamic that provides a colorful and uplifting aesthetic to visitors. ## What the Pop Art Revival trend means for industry ### For Food and Beverage Pop art designs being used for food packaging and restaurant design as a way to connect with consumers' nostalgia and provide youthful energy. ### For Consumer Packaged Goods Pop art graphics on packaging for instant food varieties providing an elevated experience for consumers looking for quick and delicious meal options. ### For Interior Design Pop art-inspired decor and aesthetics being used to create hedonistic and relaxed environments in restaurants and food establishments with a youthful vibe. ## Workshop question How could your brand add elements of pop art to the products or services it offers? ## Trend signals for Pop Art Revival Trend score 4.3 out of 10, from popularity 54%, activity 68%, freshness 8%. - Popularity: 54% - Activity: 68% - Freshness: 8% ## Examples of the Pop Art Revival trend 6 featured examples from Sep 21, 2017 to Jul 12, 2018. - [Nostalgic Snack Branding](https://www.trendhunter.com/trends/snack-bags): This Popitas Packaging Design Takes Cues from Comic Books and Pop Art (Category: Lifestyle) Implication: Snack brands can leverage pop art packaging and distinctive lettering styles to enhance product appeal and stand out in the market. - [Youthful Sparkling Wine Bottles](https://www.trendhunter.com/trends/sparkling-wine-bottles): Miniblack by Freixenet Integrates a Glass Into the Packaging (Category: Lifestyle) Implication: The wine and spirits industry could benefit from pop art-inspired packaging and other innovative design elements that attract millennials and Gen Z consumers. - [High-End Graffiti Noodle Branding](https://www.trendhunter.com/trends/instant-cup-noodle): These Instant Cup Noodles are Exceptionally Branded (Category: Lifestyle) Implication: Opportunity to revolutionize instant food packaging with high-end designs that attract customers and elevate the product. - [Pop Art-Branded Bean Chips](https://www.trendhunter.com/trends/rude-health): The Rude Health 'Cornitas' are a Satisfying New Snack Option (Category: Lifestyle) Implication: Opportunity for snack food companies to develop innovative products using black beans, chickpeas, and lentils in response to consumer demand for healthier options. - [Pop Art-Inspired Poke Restaurants](https://www.trendhunter.com/trends/poke-restaurant): Ester Bruzkus Architekten Draws Inspiration from David Hockney (Category: Art & Design) Implication: Disruptive innovation opportunities in the hospitality industry to create unique and visually appealing experiences through pop art-inspired interior designs. - [Bottled Beer Cocktails](https://www.trendhunter.com/trends/beer-based-cocktail): Dlight's Beer-Based Cocktails Appeal to the Impulse Shopper (Category: Lifestyle) Implication: Beverage companies can innovate their product offerings and packaging designs, creating unique drinks that appeal to the impulse shopper. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)