# Pollution-Mapping Widespread pollution-mapping helps institutions and consumers enact change. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pollutionmapping ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Pollution-Mapping trend? **Pollution-Mapping:** Pollution-mapping is becoming more widespread as companies recognize the importance of resolving the poor air quality that most urban environments have today. By detecting and measuring air quality on various platforms, these companies are able to empower institutions to improve the systems that create pollution, while also allowing individuals looking to avoid such areas. ## The consumer insight behind the Pollution-Mapping trend Climate change has brought on a unique set of challenges around the world, which will only grow stronger as time passes without effective change. Consumers who understand the risks of climate change know that public health will be of increasing importance as the impact of climate change affects everything from air quality to economic stability in the regions it affects the most. To an extent, consumers can take matters into their own hands--and seek out brands that give them the proper tools and motivation to do so. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 12, 2016 to Sep 7, 2018 - Published: Feb 28, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pollution-Mapping trend ### Pollution Mapping Companies are detecting and measuring air quality on various platforms, empowering institutions to improve the systems that create pollution while allowing individuals to avoid such areas. ### Personalized Pollution Analysis People are using gadgets like the Flow Smart Air Quality Tracker to be more proactive in taking control of their health and well-being by analyzing pollution personalized to their location. ### Autonomous Drones for Pollution Detection Scientists and engineers are using autonomous drones to detect, monitor, and report air pollution before it becomes a major problem. ## What the Pollution-Mapping trend means for industry ### For Environmental Technology Environmental technology companies are developing solutions for pollution monitoring and mitigation. ### For Consumer Electronics Consumer electronics brands are creating products like air quality trackers to meet the demands of conscious consumers. ### For Urban Planning Urban planners are recognizing the importance of pollution information to create healthier, livable cities. ## Workshop question How could your brand enact effective solutions against climate change? ## Trend signals for Pollution-Mapping Trend score 3.2 out of 10, from popularity 53%, activity 34%, freshness 8%. - Popularity: 53% - Activity: 34% - Freshness: 8% ## Examples of the Pollution-Mapping trend 4 featured examples from Aug 12, 2016 to Sep 7, 2018. - [Beauty-Based Pollution Campaigns](https://www.trendhunter.com/trends/pollution-antiaging): This Map Shows Where Pollution Anti-Aging Products are Being Used (Category: Marketing) Implication: Skincare companies can capitalize on the growing concern over pollution's impact on skin health by developing new anti-aging products specifically designed to combat environmental… - [Communal Pollution Trackers](https://www.trendhunter.com/trends/flow-smart): Flow Smart Air Quality Tracker Helps Communities Live Healthier Lives (Category: Tech) Implication: The Flow Smart Air Quality Tracker represents an opportunity for healthcare technology companies to develop innovative solutions for personalized air pollution monitoring and mana… - [Pollution-Mapping Drones](https://www.trendhunter.com/trends/pollution-mapping-drone): These Autonomous Drones Can Detect Harmful Gases In the Air (Category: Eco) Implication: The environmental monitoring industry could benefit from the use of autonomous drones to detect and report pollution - [Interactive Air Quality Maps](https://www.trendhunter.com/trends/air-quality-map): BreezoMeter's New Map Tool Provides Local Pollution Data (Category: Eco) Implication: The environmental monitoring industry can leverage real-time air quality data to develop advanced monitoring systems and predictive analytics. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)