# Pollution Protection Protective sprays help prevent pollution from damaging the skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 5, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pollution-protection ## Key Figures - Trend score: 4.3/10 - Evidence articles: 8 ## What is the Pollution Protection trend? **Pollution Protection:** Cosmetic sprays that offer everything from makeup-setting to skin-enhancing benefits are now incorporating ingredients that are said to protect users from pollution and the negative effects if can have on the skin. ## The consumer insight behind the Pollution Protection trend As consumers who are interested in self-care increasingly prioritize preventative healthcare both topically and in ingestible products, they seek out brands that help protect them from health issues or concerns before they arise. This product-educated consumer wants products that are easily incorporated into their routines that have a long-term positive impact. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 31, 2021 to Jun 9, 2022 - Published: Apr 5, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Pollution Protection trend ### Preventative Skincare Consumers are seeking out brands that offer long-term protective skincare solutions. ### Anti-Pollution Products Products that protect the skin from pollution and environmental stressors are becoming increasingly popular. ### Blue Light Protection Skincare products that protect the skin from blue light, emitted by screens, are gaining popularity. ## What the Pollution Protection trend means for industry ### For Beauty The beauty industry has a wide range of opportunities to create and innovate with anti-pollution, blue light and preventative skincare products. ### For Technology As consumers demand more screen time, the technology industry can explore creating products that emit less blue light. ### For Healthcare Preventative healthcare solutions that protect against environmental stressors can become more integrated with skincare products to benefit consumers. ## Workshop question How is your brand prioritizing convenient preventative care? ## Trend signals for Pollution Protection Trend score 4.3 out of 10, from popularity 70%, activity 49%, freshness 12%. - Popularity: 70% - Activity: 49% - Freshness: 12% ## Examples of the Pollution Protection trend 8 featured examples from Mar 31, 2021 to Jun 9, 2022. - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/jelly-toner): The Hydra Shield Anti-Pollution Jelly Toner Protects the Skin Barrier (Category: Fashion) Implication: The skincare industry can capitalize on the demand for toners that provide deep hydration and anti-pollution properties. - [Innovative Sun-Protecting Products](https://www.trendhunter.com/trends/onlyskin): ONLYSKIN Launches a Unique Cleanser-Sunscreen Hybrid (Category: Fashion) Implication: The skincare industry can innovate by creating multifunctional sun-protecting products that offers UV protection, skincare benefits, and protection against pollution and blue ligh… - [Lightweight Anti-Pollution Mists](https://www.trendhunter.com/trends/screen-break): Item Beauty's Screen Break Shields Against Blue Light & Pollution (Category: Fashion) Implication: The beauty and skincare industry can create innovative and effective anti-pollution and blue light-blocking products that cater to the needs of consumers who spend extended period… - [Skin-Caring Setting Sprays](https://www.trendhunter.com/trends/blue-light-mist): Ilia's Blue Light Mist Shields Against HEV Light and Pollution (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend of skin-caring setting sprays by creating their own formula that offers makeup setting, skincare benefits, and en… - [Blue Light-Absorbing Facial Mists](https://www.trendhunter.com/trends/blue-light-mists): e.l.f. Cosmetics’ an Innovative and Affordable Blue Light Mist (Category: Fashion) Implication: Innovative and affordable blue light-absorbing facial mists, lotions, and other skincare products for people who spend most of their time on electronic devices. - [CBD-Infused Anti-Aging Mists](https://www.trendhunter.com/trends/rya-organics): Rya Organics Launched a Facial Mist That Prevents Premature Aging (Category: Fashion) Implication: Can benefit from creating new CBD-infused skincare products with anti-aging and acne-fighting benefits that address consumers' diverse skincare needs. - [Free Radical-Fighting Serums](https://www.trendhunter.com/trends/new-antioxidant-serum): Pro-Derm Recently Introduced the New Antioxidant Serum (Category: Fashion) Implication: The skincare industry can continue to innovate by incorporating powerful and effective ingredients like Ferulic acid and Resveratrol into products. - [Sun Protection Skincare Sets](https://www.trendhunter.com/trends/sun-protection-skincare1): Perfect for Summer, Shiseido Offers the Urban Environment Sun (Category: Marketing) Implication: The skincare industry can capitalize on the trend of sun protection by developing innovative products that offer protection from multiple environmental factors. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)