# Pollution Protection Sunscreen brands also add claims of protection from pollution. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 12, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pollution-protection-1 ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Pollution Protection trend? **Pollution Protection:** Sunscreen brands simply protecting users' skin from harmful UV rays is no longer enough for some customers, and brands in this industry are adapting with additional claims of pollution-protection on their SPF products. ## The consumer insight behind the Pollution Protection trend When it comes to personal care, consumers are increasingly prioritizing preventative health measures that reduce their chances of certain health issues. With climate now being a significant factor that contributes to or harmfully impacts people's health, particularly in cities where pollution is common, consumers are seeking additional protection that accounts for environment. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 2, 2019 to Jun 9, 2022 - Published: May 12, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Pollution Protection trend ### Pollution-Protecting Sunscreens Sunscreen brands are adapting with additional claims of pollution-protection on their SPF products, reflecting consumers' preferences for preventative health measures that reduce their chances of certain health issues caused by environmental factors such as pollution. ### Multifunctional Sun Care Products Sun care products are becoming increasingly multifunctional, providing protection not just from UV rays but also from blue light exposure and other environmental stressors like pollution. ### Wash-On Sunscreen The new wash-on sunscreen product from ONLYSKIN reflects a trend towards more convenient and long-lasting sun protection options without the need for frequent reapplication. ## What the Pollution Protection trend means for industry ### For Beauty and Personal Care The pollution-protecting sunscreen and innovative sun-protecting product trends are examples of the evolving needs of beauty consumers for products that not only enhance appearance but also incorporate health-boosting features. ### For Healthcare The rise in multifunctional sun care products, such as those that protect against both UV radiation and blue light exposure, reflects a broader focus on both physical and mental healthcare needs of consumers. ### For Technology The wash-on sunscreen trend is an example of technology enabling new possibilities for long-lasting, convenient and effective sun protection products. ## Workshop question How is your brand accounting for consumers geographic or lifestyle needs when creating or selling its products? ## Trend signals for Pollution Protection Trend score 3.4 out of 10, from popularity 49%, activity 43%, freshness 12%. - Popularity: 49% - Activity: 43% - Freshness: 12% ## Examples of the Pollution Protection trend 7 featured examples from Jul 2, 2019 to Jun 9, 2022. - [Pink-Tinted Sunscreen Lotions](https://www.trendhunter.com/trends/mineral-lotion): Zincscreen 100% Mineral Lotion is Packed with Skincare Ingredients (Category: Lifestyle) Implication: The sun care industry can explore the development of lightweight sunscreen lotions that cater to different skin types and offer improved texture and application. - [Innovative Sun-Protecting Products](https://www.trendhunter.com/trends/onlyskin): ONLYSKIN Launches a Unique Cleanser-Sunscreen Hybrid (Category: Fashion) Implication: The skincare industry can innovate by creating multifunctional sun-protecting products that offers UV protection, skincare benefits, and protection against pollution and blue ligh… - [Winter Sunscreen Sets](https://www.trendhunter.com/trends/winter-sun-protection): Supergoop's Sunscreen Kit Supports Winter Sun Protection (Category: Fashion) Implication: Disruptive innovation opportunities in developing winter-specific skincare products that protect against sun damage. - [Anti-Pollution Tinted Moisturizers](https://www.trendhunter.com/trends/cshield-antipollution-moisture-tint): This Three-in-One Moisturizer Protects, Perfects & Hydrates (Category: Fashion) Implication: The skincare industry can benefit from incorporating multiple beneficial ingredients into a single product, as seen in the Glo Skin Beauty C-Shield Anti-Pollution Moisture Tint SP… - [Sun Protection Skincare Sets](https://www.trendhunter.com/trends/sun-protection-skincare1): Perfect for Summer, Shiseido Offers the Urban Environment Sun (Category: Marketing) Implication: The skincare industry can capitalize on the trend of sun protection by developing innovative products that offer protection from multiple environmental factors. - [Milky Sun Care Serums](https://www.trendhunter.com/trends/sun-silk-drops): Coola's Sun Silk Drops Offer SPF 30, IR, Blue Light & Pollution Protection (Category: Fashion) Implication: The skincare industry can leverage the trend of multifunctional sunscreens to create innovative products that offer comprehensive protection for the skin. - [Three-in-One Mineral Sunscreens](https://www.trendhunter.com/trends/environmental-defence-cream-mineral-spf-25): Liz Earle Environmental Defence Cream Mineral SPF 25 is Effective (Category: Marketing) Implication: Disruptive innovation opportunity: Develop more sophisticated skincare products that offer comprehensive protection and nourishment for all skin types and tones. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)