# Polluted Cleanse Cleansing products claim to specifically target pollution. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 23, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/polluted-cleanse ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Polluted Cleanse trend? **Polluted Cleanse:** Cleansers made specifically to remove the remnants of pollution on consumers' skin are becoming increasingly popular. These products are marketed for and delivered to a very niche consumer focus, however it comes as a unique creation birthed from the merging of rising urban populations, and the growing self-care industry. ## The consumer insight behind the Polluted Cleanse trend The growing rising populations in the world's major cities has also brought an uptick of environmental pollutants and stressors. Understanding the impacts these pollutants can have on their personal health and appearance, consumers are increasingly looking for ways to protect themselves from environmental damage, in order to prevent further issues down the line. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 10 to Oct 23, 2018 - Published: Oct 23, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Polluted Cleanse trend ### Anti-Pollution Skincare The growing concern and awareness among consumers about the negative effects of urban pollution on skin and overall health is boosting the demand for anti-pollution skincare products. ### Natural/Eco-Friendly Skincare Rising consumer demand for clean and ethical beauty products is driving the market for natural and eco-friendly skincare solutions, particularly those with anti-pollution benefits. ### Color-Changing Skincare Skincare products with unique formulations and color-changing properties are a growing trend, particularly in the anti-pollution skincare category, as consumers seek innovative solutions to address their specific skin concerns. ## What the Polluted Cleanse trend means for industry ### For Cosmetics The cosmetics industry is being disrupted by the demand for clean, ethical, and anti-pollution skincare products, creating opportunities for innovative formulations and unique packaging designs. ### For Health and Wellness The growing awareness of the negative effects of pollution on human health and wellness is driving a demand for products and services that offer protection from environmental stressors, including anti-pollution skincare solutions. ### For Technology The intersection of technology and skincare is creating opportunities for the development of innovative formulations and devices that offer unique benefits, such as color-changing properties and built-in brushes, to address specific skincare concerns like anti-pollution protection. ## Workshop question Consider an emerging consumer lifestyle or business trend that your brand could adopt. ## Trend signals for Polluted Cleanse Trend score 2.7 out of 10, from popularity 41%, activity 34%, freshness 8%. - Popularity: 41% - Activity: 34% - Freshness: 8% ## Examples of the Polluted Cleanse trend 5 featured examples from Jan 10 to Oct 23, 2018. - [Natural Anti-Pollution Skincare](https://www.trendhunter.com/trends/naturally-serious): Naturally Serious' Eco, Ethical Skincare Line is Clinically Tested (Category: Eco) Implication: Disruptive innovation opportunity: Embrace natural and eco-friendly formulations to cater to the rising demand for clean and ethical beauty products. - [Oxygenated Foaming Cleansers](https://www.trendhunter.com/trends/foaming-cleansers): YES TO's Cleanser Packaging Includes a Built-In Brush (Category: Fashion) Implication: The skincare industry can explore new formulations and ingredients to create effective anti-pollution cleansers. - [Luxe Anti-Pollution Skincare](https://www.trendhunter.com/trends/diamond-cocoon-collection): The Diamond Cocoon Collection Shields Skin from Invisible Pollutants (Category: Fashion) Implication: The skincare industry, in particular high-end skincare, has a great opportunity to capitalise on the increasing consumer demand for anti-pollution skincare products, with new prod… - [Anti-Pollution Skin Cleansers](https://www.trendhunter.com/trends/depolluting-cleanser): Biotherm’s De-Polluting Cleanser is Ideal for Urban Dwellers (Category: Fashion) Implication: The beauty and personal care industry can continue to capitalize on the growing trend of anti-pollution skincare by developing more innovative and sustainable products. - [Color-Changing Kale Cleansers](https://www.trendhunter.com/trends/facial-wash): Nourish London's 'Kale 3D Cleanse' Facial Wash Takes on a Green Tone (Category: Fashion) Implication: Innovation in skincare products, such as color-changing and probiotic-infused options, can differentiate businesses in the crowded beauty industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - 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