# Political Fatigue Brands aim to help consumers alleviate stress ahead of election day. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Oct 26, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/political-fatigue ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Political Fatigue trend? **Political Fatigue:** Brands in various sectors, spanning travel and tourism to alcohol and entertainment, are helping consumers cope with "political fatigue" ahead of the upcoming U.S. elections. These solutions range from an escapist hotel stay to a relaxing political coloring book. ## The consumer insight behind the Political Fatigue trend American politics have been a constant source of news for consumers around the world and with the election day close, many consumers are feeling anxious over the impending results. This, compounded by other stressors this year–the pandemic, economic uncertainty, and remote work and learning–has resulted in many consumers feeling overwhelmed and looking for comforting ways to manage these anxieties. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 4 to Nov 11, 2020 - Published: Oct 26, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Political Fatigue trend ### Political Fatigue Relief Brands in various industries are targeting consumers experiencing political fatigue, offering solutions that help alleviate stress and anxiety ahead of the upcoming elections. ### Election Day Support Brands are offering support to consumers on election day by providing free rides to polling stations, donating to political organizations, and launching initiatives to increase voter turnout. ### Escape from Politics Hotels and companies are offering consumers a chance to escape from politics by providing off-the-grid experiences, survival kits, and political coloring books. ## What the Political Fatigue trend means for industry ### For Hospitality Industry The hospitality industry can capitalize on providing consumers with an escape from politics by offering unique experiences, off-the-grid accommodations, and themed vacation packages. ### For Politics and Activism Industry The politics and activism industry can benefit from offering stress-alleviating platforms that provide resources, links, and tools to educate and inform people about the election process and political candidates. ### For Retail Industry The retail industry can benefit from launching initiatives that support voters by offering them incentives such as PTO, discounts, and freebies for casting their ballot. ## Workshop question How can your brand support consumers who are feeling anxious amid the current political climate? ## Trend signals for Political Fatigue Trend score 4.4 out of 10, from popularity 70%, activity 53%, freshness 9%. - Popularity: 70% - Activity: 53% - Freshness: 9% ## Examples of the Political Fatigue trend 6 featured examples from Feb 4 to Nov 11, 2020. - [Under-Rock Hotel Promotions](https://www.trendhunter.com/trends/live-under-a-rock): Those Looking to Avoid the Election Can Book Hotels.com's Cave Room (Category: World) Implication: Hotels and lodging providers can capitalize on the trend of election stress relief experiences and offer unique accommodations that cater to this growing desire. - [Election Night Survival Kits](https://www.trendhunter.com/trends/election-night-survival-kit): BABE Wine Launched the Election Night Survival Kit (Category: Lifestyle) Implication: Opportunities exist for wine companies to tap into special events and social moments to promote and market their products. - [Political Coloring Books](https://www.trendhunter.com/trends/political-coloring): This Coloring Book Depicts Almost All Democratic Presidential Candidates (Category: Pop Culture) Implication: Disruptive innovation opportunity: Introduce new digital platforms for publishing interactive coloring and activity books, expanding the reach and accessibility of these products. - [Branded Voter Support Programs](https://www.trendhunter.com/trends/run-to-vote): Under Armour's Run to Vote Initiative Helped Increase Voter Turnout (Category: Marketing) Implication: Sportswear brands can create branded initiatives to support and encourage voter engagement among their customers. - [Free Election Day Rides](https://www.trendhunter.com/trends/starbucks-employees): Starbucks Employees Will Be Able to Access Free Lyft Rides on Election Day (Category: Pop Culture) Implication: Ride-sharing services, like Lyft, are partnering with companies to provide free rides to help employees fulfill their civic responsibilities. - [Stress-Alleviating Political Donation Platforms](https://www.trendhunter.com/trends/panic-decision-matrix): A New Platform Helps Make Last Minute Donations (Category: Pop Culture) Implication: Incorporate political donation features into bookmarking platforms to provide users with an easy way to contribute. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)