# Political Cosmetics The cosmetics industry encourages consumers to take political action. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Sep 15, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/political-cosmetics ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Political Cosmetics trend? **Political Cosmetics:** Many brands are taking advantage of their mass outreach to use their voice in light of political perspectives. The beauty industry plays a role by creatively making products to encourage consumers to exercise their voting rights. ## The consumer insight behind the Political Cosmetics trend As the social media-savvy Millennial and Gen Z demographics step into adulthood, they become more cognizant of their role in political issues. They are conscious of brands that are vocal about their political stance and shop in accordance with this to ensure they're living their political beliefs fully. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 24, 2019 to Jan 23, 2021 - Published: Sep 15, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Political Cosmetics trend ### Political Engagement Campaigns More beauty brands are creating campaigns that encourage political participation, such as Lipslut's Impeach Lip Gloss and The Lip Bar's Bawse Voter Shade. ### Charitable Makeup Products Brands like LipSlut are donating all profits to COVID-19 relief efforts, a trend that highlights the importance of reflecting social responsibility through product offerings. ### Free Products for Voter Participation Companies like Alleyoop are collaborating with non-profits like Vote.org and giving free beauty products as incentive for pledged voters, a strategy that encourages a culture of civic participation among beauty consumers. ## What the Political Cosmetics trend means for industry ### For Beauty & Cosmetics Beauty brands are creating political and charitable product lines as a means of emboldening social responsibility and incentivizing political engagement. ### For Non-Profit & Charity The growth in charitable beauty products, especially cause-driven lipsticks by companies such as Lipslut and The Lip Bar, creates opportunities for collaborations between businesses and non-profits for the greater good. ### For Marketing & Advertising Companies like Alleyoop are using campaigns like #WontBe53 to give back in efforts to resonate with the spirit of civic responsibility and encourage voting among women. ## Workshop question How is your brand using its voice to practice corporate social responsibility? ## Trend signals for Political Cosmetics Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 9%. - Popularity: 48% - Activity: 42% - Freshness: 9% ## Examples of the Political Cosmetics trend 6 featured examples from Oct 24, 2019 to Jan 23, 2021. - [Beauty-Focused Voting Campaigns](https://www.trendhunter.com/trends/voting-campaign): Alleyoop is Sharing Free Product with Those Who Pledge to Vote (Category: Fashion) Implication: Beauty brands can leverage voting campaigns to connect with their target audience and promote voter participation, while also giving back to their customers. - [Political Lipstick Relief Efforts](https://www.trendhunter.com/trends/covid19-relief): LipSlut Will Donate 100% of Profits to COVID-19 Relief Efforts (Category: Fashion) Implication: The beauty industry can use a socially conscious and philanthropic approach like LipSlut to help the COVID-19 pandemic relief efforts. - [Political Activism-Oriented Lipsticks](https://www.trendhunter.com/trends/impeach-lip-gloss): Lipslut's New Impeach Lip Gloss Supports Women in Politics (Category: Social Good) Implication: The beauty industry can explore disruptive innovation opportunities by incorporating political activism into their product offerings to cater to socially-conscious consumers. - [Empowering Clean Lipsticks](https://www.trendhunter.com/trends/clean-lipsticks): SheSpoke's 'I'm Speaking' Collection Was Inspired by VP Kamala Harris (Category: Fashion) Implication: The clean beauty industry has an opportunity to capitalize on the growing demand for natural, eco-friendly and sustainable beauty products. - [Voter-Encouraging Lipsticks](https://www.trendhunter.com/trends/bawse-voter): The Lip Bar's Bawse Voter Shade Encourages Voter Registration (Category: Social Good) Implication: The beauty industry can explore innovative collaborations, unique product offerings, and cause-related marketing strategies to engage consumers who are increasingly seeking produc… - [Exclusive Voter Highlighters](https://www.trendhunter.com/trends/exclusive-makeup): Rituel de Fille's Exclusive Makeup is Unlocked By Registering to Vote (Category: Fashion) Implication: Beauty brands can leverage exclusive product launches to drive consumer engagement and promote social responsibility. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)