# Poetic Packaging Brands look for poetic inspiration in order to elevate their packaging design. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Feb 14, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/poetic-packaging ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Poetic Packaging trend? **Poetic Packaging:** Brands are leveraging the works of poets to create packaging aesthetics that are ethereal and capture consumer attention. Done either in collaboration with a creative agency or a poet, these romanticized designs combine minimalism with poetic novelty. ## The consumer insight behind the Poetic Packaging trend Romanticism is often quoted by contemporary consumers as many are excited to engage with and discuss the alluring works that define this movement in art and literature. Those who want to enrich their cultural knowledge look for both historic, as well as contemporary examples. Receptive to the different mediums romanticism is translated in, this interest allows the movement to be embraced as a selling point for products. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 7, 2019 to Feb 14, 2020 - Published: Feb 14, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Poetic Packaging trend ### Romanticism in Packaging Design Brands are leveraging the works of poets to create poetic and ethereal packaging aesthetics. ### Poetry-inspired Limited Edition Products Limited edition products that draw consumer attention with romanticism, embracing the intersection between poetry and different product domains. ### Poet-Inspired Charitable Collaborative Products Collaborative products combining poetic inspiration with socially-conscious causes to drive charitable efforts. ## What the Poetic Packaging trend means for industry ### For Consumer Goods Consumer goods companies can leverage romanticism and poetic inspiration to create aesthetically pleasing, emotive, and memorable packaging designs. ### For Food and Beverage Food and beverage companies can draw consumer attention through romantic and poetic packaging designs, creating unique tasting experiences that embrace sentimentality and creativity. ### For Fashion and Accessories Collaborations between poets and fashion or accessory companies can result in the creation of meaningful products that benefit socially-conscious causes. ## Workshop question How might you introduce romanticism to your product/service? ## Trend signals for Poetic Packaging Trend score 5.0 out of 10, from popularity 68%, activity 74%, freshness 9%. - Popularity: 68% - Activity: 74% - Freshness: 9% ## Examples of the Poetic Packaging trend 4 featured examples from Jun 7, 2019 to Feb 14, 2020. - [Female Spirit-Inspired Talismans](https://www.trendhunter.com/trends/charitable-jewelry1): The Poet Atticus Joins Pyrrha for a Charitable Jewelry Launch (Category: Marketing) Implication: The jewelry industry can benefit from incorporating social causes and artisanal techniques in their designs to appeal to conscious consumers. - [Poetic Chocolate Branding](https://www.trendhunter.com/trends/casa-bosques): SAVVY STUDIO Outfits CASA BOSQUES with a Charismatic Branding Identity (Category: Art & Design) Implication: Exploring new and innovative ways to package and brand chocolate products to differentiate from competitors and create a memorable experience for consumers. - [Poetic Rosé Labels](https://www.trendhunter.com/trends/ros-label): TAIZO Design & Chondros Loukas Create an Ethereal Aesthetic for Hedylogos Wine (Category: Marketing) Implication: Ethical packaging design and storytelling labels can help wineries and distilleries differentiate their products and create brand loyalty. - [Poet-Inspired Wine Packaging](https://www.trendhunter.com/trends/lost-poet): The Winc x Atticus Lost Poet Wine Embraces Writing and Winemaking (Category: Lifestyle) Implication: Opportunities for winemakers to differentiate their products by incorporating artistic collaboration and creating unique packaging designs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)