# Podcast Productionization Consumers seek accessibility when it comes to audio entertainment. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Aug 31, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/podcast-productionization ## Key Figures - Trend score: 1.3/10 - Evidence articles: 4 ## What is the Podcast Productionization trend? **Podcast Productionization:** The popularization of podcasts provides a new market for brands to ease consumption and distribution to reach a larger audience. Celebrities and content creators alike are producing diverse podcasts on everything from fun facts to feminism, increasing the need for sharable platforms and streamlined access. This shift in desire for verbal enlightenment highlights new outlets for co-creation between consumers who want to share content and brands that can offer a place to do so. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 10 to Aug 29, 2017 - Published: Aug 31, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Podcast Productionization trend ### Enhanced Podcast Listening Podcast listeners can now personalize their listening experience by adding music or enhancing ambience of a podcast episode, opening opportunities to audio software tools to enhance the medium further. ### Visualizing Podcasts By turning audio clips into visually engaging snippets, shareable podcast platforms offer a way to attract potential listeners from different social media sites, highlighting the importance of cross-media promotion for this growing industry. ### Podcast-Enthusiast Communities Social networks that offer users a chance to connect with like-minded individuals on a shared passion for podcasts create a sense of community in an industry that is generally consumed alone, leading to potential for niche content and targeted advertising. ## What the Podcast Productionization trend means for industry ### For Audio Software Development With the growing podcast industry, there is room for software companies to innovate and add new features to the medium that improve the user experience, and support the podcast hosts themselves. ### For Cross-Media Advertising As shown by Midroll, advertising on podcasts is growing in popularity, indicating a need for businesses to explore cross-media advertising opportunities that reach audiences through alternative mediums, such as podcasts or shareable podcast snippets on social media. ### For Podcasting for Niche Markets Communities like Repod offer the opportunity to create and distribute podcasts with a specific, passionate audience in mind, opening up possibilities for both niche podcast content and targeted advertising. ## Workshop question What is one way that your brand can ease the shareability of your products and services? ## Trend signals for Podcast Productionization Trend score 1.3 out of 10, from popularity 21%, activity 11%, freshness 8%. - Popularity: 21% - Activity: 11% - Freshness: 8% ## Examples of the Podcast Productionization trend 4 featured examples from Jun 10 to Aug 29, 2017. - [Shareable Podcast Platforms](https://www.trendhunter.com/trends/shareable-podcast-platform): Anchor's New Feature Turns Podcasts into Visual Videos (Category: Art & Design) Implication: The new feature by Anchor presents a disruptive innovation opportunity for podcast hosting platforms to enhance their offerings and attract more podcast creators by providing visu… - [Podcast-Enhancing Apps](https://www.trendhunter.com/trends/remixpod): 'RemixPod' Upgrades Podcasts with Your Choice of Music (Category: Tech) Implication: The audio streaming industry can explore disruptive ideas that combine music and podcasts to create immersive listening experiences. - [Podcast Social Networks](https://www.trendhunter.com/trends/podcast-discovery): The 'Repod' Podcast Discovery Platform Connects Listeners Together (Category: Tech) Implication: Social media networking industry can explore the potential of creating a podcast community to offer a new experience to podcast fans and introduce a different type of content to t… - [Podcast-Supporting Ad Companies](https://www.trendhunter.com/trends/midroll): Midroll Connects Advertisers with Different Podcasts (Category: Pop Culture) Implication: Advertisers can explore the potential of podcasting as a medium to reach engaged audiences and create more targeted campaigns. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)