# Pocket Flatpack The flatpack function extends to wallet-sized products and accessories. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 15, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pocket-flatpack ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Pocket Flatpack trend? **Pocket Flatpack:** Brands are taking advantage of the practicality of flatpack design and extending the format beyond the parameters of furniture and travel categories. This shift entails pocket-friendly products that might come in handy on-the-go. ## The consumer insight behind the Pocket Flatpack trend Convenience is a major consumer concern and as urban populations move toward more dynamic lifestyles, there will be a demand for everyday products to meet this shift. Functional tools that are optimized to fit into one’s pocket, purse or backpack deliver on-the-go ease through easy storage and thus, become the epitome of convenience-centric objects as they are omnipresent and can perform on-demand. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 17, 2018 to Oct 31, 2019 - Published: Nov 15, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pocket Flatpack trend ### Pocket-Friendly Products Growth of practical and pocket-friendly products optimized for on-the-go use, satisfying consumer demand for convenience. ### Flatpack Design Rising trend of flatpack design being applied to various product categories, streamlining and optimizing storage and transportation for consumers. ### DIY and Interactive Products Increasing demand for interactive customer experiences and DIY products, driving creative opportunities to blur the line between consumers and manufacturers. ## What the Pocket Flatpack trend means for industry ### For Consumer Goods Companies in the consumer goods industries should start incorporating flatpack design elements into their product lines to meet the practical demands of their customers. ### For Travel and Hospitality Incorporating pocket-friendly products into travel and hospitality industries offers opportunities for increased convenience and better services for customers. ### For Sustainability Industry Manufacturers in the sustainability industry can develop reusable flatpack products as a viable, eco-friendly option for consumers to reduce their reliance on single-use plastic and disposable materials. ## Workshop question In what facets of your company can flatpack be applied as a concept? ## Trend signals for Pocket Flatpack Trend score 5.0 out of 10, from popularity 65%, activity 78%, freshness 9%. - Popularity: 65% - Activity: 78% - Freshness: 9% ## Examples of the Pocket Flatpack trend 6 featured examples from Mar 17, 2018 to Oct 31, 2019. - [Flat-Packed Wallet-Sized Cutlery](https://www.trendhunter.com/trends/gosun-flatware): The 'GoSun Flatware' Eliminates the Need for Single-Use Plastics (Category: Art & Design) Implication: There is an opportunity for cutlery companies to develop more reusable designs and address the need for hygienic, reusable alternatives to single-use plastics. - [Flat-Pack Pour-Over Coffee Brewers](https://www.trendhunter.com/trends/miir-pourigami): The MiiR 'Pourigami' is Perfect for Java Preparation Anywhere (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce new manufacturing processes to create innovative, flat-pack pour-over coffee brewers, attracting coffee equipment manufacturers. - [Bendable Steel Decor Products](https://www.trendhunter.com/trends/2d3d-product-range): The '2D:3D' Product Range Requires Users to Finishing Upon Receiving (Category: Art & Design) Implication: The perforated steel finishing process used in the 2D:3D product range could be adapted by furniture designers to create more customizable, DIY-friendly products. - [Flatpack Smartphone Stand Cases](https://www.trendhunter.com/trends/uniq-creation-transforma-ligne): The Uniq Creation 'Transforma Ligne' iPhone Case is Sturdy (Category: Tech) Implication: Disruptive innovation opportunity: Explore new designs and materials for mobile accessories that cater to the growing demand for usability and mobility. - [Flatpack Toiletry Organizers](https://www.trendhunter.com/trends/flat-folio-dopp-kit): The Ezra Arthur Flat Folio Dopp Kit Has a Strong Leather Construction (Category: Art & Design) Implication: Disruptive innovation opportunities arise in developing high-end and well-crafted travel accessories, catering to the needs of frequent travelers. - [Wallet-Sized Chess Sets](https://www.trendhunter.com/trends/card-chess-set): The Card Chess Set is 3D-Printed and Ultra-Compact (Category: Life-Stages) Implication: Disruptive innovation opportunity: Develop innovative gaming products that are more portable and accessible to a wider audience. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)