# Poblano Prevalence The mild Mexican chili pepper finds a variety of culinary uses. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 15, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/poblano-prevalence ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Poblano Prevalence trend? **Poblano Prevalence:** In its various forms, poblano is a Mexican chili pepper that is steadily gaining popularity as a global ingredient based on its mild flavor and its ability to be easily integrated into dishes. In addition to denoting the underlying experimental nature of consumers when it comes to flavor, and in particular, spices, this progression proves that enhanced consumer knowledge of regional ingredients can lead to a heightened interest in the preparation process of a given dish, whether it is being experienced as a a menu item or being cultivated at home. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 18, 2017 to Jan 23, 2019 - Published: Feb 15, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Poblano Prevalence trend ### Regional Ingredients The rising interest in using regional ingredients such as poblano peppers shows an opportunity for businesses to create unique and authentic culinary experiences. ### Spicy Flavor Varieties Growing consumer preference for spicy flavor varieties allows for businesses to create innovative, bold and invigorating products with unique ingredients like jalapeño, chipotle, and habanero. ### Diet-Friendly Meat Products The increasing popularity of flexitarian diets presents an opportunity for businesses to create diet-friendly meat products, such as blended sausages that combine meat with vegetables and legumes to reduce sodium and calories. ## What the Poblano Prevalence trend means for industry ### For Food and Beverage These trends have the potential to encourage businesses within the food industry to create unique and authentic culinary experiences, innovative and healthy food products, and products catering to flexitarian diets. ### For Agriculture and Farming These trends may lead to an increase in demand for regional ingredients such as poblano peppers, jalapeño, chipotle, and habanero, which could subsequently impact the agriculture and farming industry. ### For Health and Wellness The popularity of diet-friendly meat products and the rise of flexitarian diets highlights a potential opportunity for businesses in the wellness industry to offer more options for health-conscious consumers. ## Workshop question How can you create a sense of mystery and experimentation with your offering to incite consumer curiosity? ## Trend signals for Poblano Prevalence Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%. - Popularity: 47% - Activity: 50% - Freshness: 8% ## Examples of the Poblano Prevalence trend 6 featured examples from Jan 18, 2017 to Jan 23, 2019. - [Flavorful Grab-and-Go Soups](https://www.trendhunter.com/trends/campbells-well-yes): Campbell's 'Well Yes!' Soups Arrive in 5 New Flavors (Category: Lifestyle) Implication: The convenience foods industry can look to create easy-to-prepare, nutritious and flavorful soups, broths, and stews to satisfy the busy consumer. - [Single-Serving Soup Containers](https://www.trendhunter.com/trends/souplicity): Campbell's 'Souplicity' Line Comes in Containers Instead of Cans (Category: Lifestyle) Implication: The Souplicity line by Campbell's highlights a shift in the canned soup industry toward higher-end, organic, single-serving soups in plastic containers. - [Microwaveable Mexican Dishes](https://www.trendhunter.com/trends/vegetable-bake): The Smartmade SmartOnes Roasted Enchilada Vegetable Bake is Healthy (Category: Lifestyle) Implication: There is ample room for innovation in the frozen food industry with the rise of health-conscious customers looking for convenient but healthy meal options. - [Hybrid Blended Sausages](https://www.trendhunter.com/trends/chilli-con-carne): Debbie & Andrew's Flexilicious Chilli Con Carne Sausages are Diet-Friendly (Category: Lifestyle) Implication: The food and beverage industry can explore new opportunities by developing and marketing blended meat and vegetable products that cater to the flexitarian diet trend. - [Piquant Puffed Chickpea Snacks](https://www.trendhunter.com/trends/hippeas-chilli-haze): The Hippeas Chilli Haze Puffs are Spicy and Satisfying (Category: Lifestyle) Implication: Opportunity for snack food manufacturers to tap into the market of consumers looking for healthier and spicier snack options. - [Spiced Artisan Ketchups](https://www.trendhunter.com/trends/chilli-ketchups): The South Devon Chilli Farm Chilli Ketchups Pack a Punch (Category: Lifestyle) Implication: The food manufacturing industry can benefit from developing new and unique condiments that cater to the growing trend for spicy and specialty flavor varieties. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)