# Plus-Size Wellness Plus-size forms of fitness espouse body positivity. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 13, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plussize-wellness ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Plus-Size Wellness trend? **Plus-Size Wellness:** Plus-size activewear or fitness campaigns change the conversation around health: fitness is no longer about weight loss, but instead about strength and wellness. This re-framing is crucial, as it welcomes plus-size consumers into a sphere that they have been notoriously excluded or otherwise shamed for joining. This ethos of body positivity resonates with younger consumers, who pride themselves on being both inclusive and compassionate. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 3, 2015 to Jan 12, 2016 - Published: Jan 13, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Plus-Size Wellness trend ### Body Positivity Movement Brands are changing the conversation around health and wellness by creating campaigns focused on body positivity, welcoming previously excluded consumers to participate in fitness and wellness activities regardless of body size. ### Plus-Size Activewear Trend Brands are introducing plus-size activewear lines and producing versatile, high-quality garments available in fun and vibrant hues with playful sayings, capitalizing on the consumers' increasing demand for inclusive, stylish, and high-performing fitness apparel. ### Authentic Representation Advertising Companies and brands are beginning to showcase authenticity, by casting models that haven't been Photoshopped or adding realistic body size representation to their ads, in order to attract and retain consumers that share these values and prioritize supporting body positive movements. ## What the Plus-Size Wellness trend means for industry ### For Fashion & Apparel Brands in this sector are innovating to offer fashionable activewear with high-performance features and catering to inclusivity to capture loyal customers in this growing athleisure and fitness market. ### For Health & Wellness This industry is developing more trends and products that cater to individual body types and sizes, promoting body positivity, inclusivity, efficiency, flexibility, and fun, to address needs in an increasingly diverse market of fitness enthusiasts. ### For Marketing & Advertising Marketing agencies must rethink the traditional advertisement models and embrace authenticity and diversity in their campaigns, or risk getting left behind as more companies prioritize reflecting modern social values to appeal to younger, socially conscious audiences. ## Workshop question How can your brand sell its offerings in a more well-rounded, comprehensive way? ## Trend signals for Plus-Size Wellness Trend score 4.0 out of 10, from popularity 58%, activity 54%, freshness 8%. - Popularity: 58% - Activity: 54% - Freshness: 8% ## Examples of the Plus-Size Wellness trend 4 featured examples from Jun 3, 2015 to Jan 12, 2016. - [Body-Positive Yoga Photographs](https://www.trendhunter.com/trends/plussize-yogi): Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes (Category: Lifestyle) Implication: The fitness and wellness industry can embrace the body-positive movement by offering inclusive services, products, and experiences that cater to individuals of all shapes and size… - [Versatile Plus-Size Activewear](https://www.trendhunter.com/trends/plussize-activewear): Forever 21's Newest Collection Celebrates First Plus-Size Fitness (Category: Lifestyle) Implication: Fashion retailers can tap into the growing demand for plus-size activewear and offer stylish options for the market. - [Vibrant Plus-Size Activewear](https://www.trendhunter.com/trends/bold-and-colorful): This Clothing Line Features Bold and Colorful Leggings (Category: Lifestyle) Implication: Opportunity for the fashion industry to embrace and fulfill the needs of plus-size consumers with bold and vibrant activewear options. - [Empowering Yoga Commercials](https://www.trendhunter.com/trends/plus-size-yoga): Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes (Category: Lifestyle) Implication: Disruptive innovation opportunity: Fashion retailers can redefine beauty standards by embracing diversity and offering inclusive clothing lines for all body types. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)