# Plus-Size Positivism Consumers search for unique ways to feel good about their bodies. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 14, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plussize-positivism ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Plus-Size Positivism trend? **Plus-Size Positivism:** Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. ## At a Glance - Evidence: 8 featured examples - Articles from: May 9, 2014 to Jun 23, 2016 - Published: Apr 14, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Plus-Size Positivism trend ### Body Positivity Consumers are taking a more positive, pleasure-based approach to self-acceptance that promotes body positivity. ### Diverse Body Types in the Fashion Industry Brands and campaigns are prioritizing the fair representation of all body types in the fashion and apparel industry, promoting inclusivity and diversity. ### Eliminating Clothing Sizes and Imagery Standards Companies are eliminating clothing sizes and body measurements to encourage women to look beyond the number on the inside of a label, and focusing more on the beauty and personality of individuals themselves. ## What the Plus-Size Positivism trend means for industry ### For Fashion and Apparel With brands promoting diverse and body positive imagery, the fashion and apparel industry is showing signs of greater acceptance towards all self-perceptions and body types. ### For Advertising and Marketing Marketing companies are increasingly using body positivity imagery and messaging to encourage all individuals to embrace their unique beauty and personal worth. ### For Technology and Innovation Companies use interactive technology and AI systems to create helpful and personalized experiences for consumers in the fashion and apparel industry. ## Workshop question How is your brand responding to the consumer demand for more accurate representation across the board? ## Trend signals for Plus-Size Positivism Trend score 5.2 out of 10, from popularity 77%, activity 71%, freshness 8%. - Popularity: 77% - Activity: 71% - Freshness: 8% ## Examples of the Plus-Size Positivism trend 8 featured examples from May 9, 2014 to Jun 23, 2016. - [Obese Celebrity Makeovers](https://www.trendhunter.com/trends/obese-celebrity): A Spanish Artist Photoshops Celebs to Encourage Diverse Body Acceptance (Category: Pop Culture) Implication: Opportunity for fashion brands and beauty products to cater to a wider range of body types and promote inclusive messaging. - [Diverse Swimsuit Campaigns](https://www.trendhunter.com/trends/swimsexy-campaign): The #SwimSexy Campaign Features Three Unconventional Models (Category: Marketing) Implication: The fashion industry has the opportunity to disrupt conventional beauty standards by embracing body diversity in advertising campaigns. - [Body Positive Campaigns](https://www.trendhunter.com/trends/positive-body-image): Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image (Category: Fashion) Implication: Disruptive innovation opportunity for brands to challenge traditional beauty standards and promote body positivity in their products and marketing. - [Empowering Feminism Posters](https://www.trendhunter.com/trends/body-positive-illustration): This Body Positive Illustration Series Inspires Women to Be Themselves (Category: Social Good) Implication: Disruptive innovation opportunity: Integrate body positive illustrations into advertising campaigns to challenge traditional beauty standards and promote inclusivity. - [Body Positive Athletic Wear](https://www.trendhunter.com/trends/clothing-sizes): The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes (Category: Fashion) Implication: Fashion retailers can capitalize on the popularity of body positive athletic wear by offering inclusive sizing options and adopting marketing strategies that promote self-acceptan… - [Complimentary Dressing Rooms](https://www.trendhunter.com/trends/yours-clothing): 'Yours Clothing' Features Interactive Change Rooms (Category: Marketing) Implication: Interactive dressing rooms and personalized services offer disruptive innovation opportunities for fashion retailers looking to enhance customer experience and engagement. - [Positive Pop Song Remakes](https://www.trendhunter.com/trends/body-positive-flawless-video): This Body Positive Flawless Video Encourages Fat Acceptance (Category: Pop Culture) Implication: Chance for fashion brands to expand their offerings and cater to the plus-size market. - [Body Positive Apparel Campaigns](https://www.trendhunter.com/trends/plussize-women): JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors (Category: Marketing) Implication: Disruptive innovation opportunities lie in creating inclusive and size-diverse fashion lines that cater to the needs of plus-size consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)