# Plus-Size Enterprise Plus-size fashion receives an overhaul spearheaded by consumers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 8, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plussize-enterprise ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Plus-Size Enterprise trend? **Plus-Size Enterprise:** Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 8, 2015 - Published: Apr 8, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Plus-Size Enterprise trend ### Body Positivity Movement The movement promoting body acceptance and inclusion of all sizes may inspire designers and entrepreneurs to create more size-inclusive fashion styles and break from traditional beauty standards. ### Custom-fit and Made-to-measure Clothing The trend of offering custom-fit clothing for all body types may provide opportunities for businesses to fulfill the demand left by traditional retailers that have failed to offer diverse sizes and fits. ### Plus-size Influencer Marketing Partnering with plus-size influencers may be an opportunity for fashion brands to promote more size-inclusive collections and reach audiences who identify with the body positivity movement. ## What the Plus-Size Enterprise trend means for industry ### For Fashion Fashion brands and designers could create lines inclusive to all sizes and body types to cater to a larger audience, promoting a more positive and accepting image within the industry. ### For E-commerce Online retailers could offer more personalized and custom-fit options for customers looking for plus-size clothing, meeting demand that traditional retailers have failed to address. ### For Social Media Marketing Working with plus-size influencers could help fashion brands reach new and engaged audiences, promoting more size-inclusive collections and messaging that resonates with consumers. ## Workshop question How is your company catering to under-served markets? If that were a key focus, how would that change your team's approach? ## Trend signals for Plus-Size Enterprise Trend score 4.4 out of 10, from popularity 62%, activity 61%, freshness 8%. - Popularity: 62% - Activity: 61% - Freshness: 8% ## Examples of the Plus-Size Enterprise trend 4 featured examples from Apr 8, 2015. - [Expressive Plus-Sized Fashion](https://www.trendhunter.com/trends/the-lion-hunter): The Lion Hunter Blog Celebrates Curves and Colorful Clothes (Category: Fashion) Implication: Disruptive innovation opportunity: Redefine fashion blogging by focusing on celebrating and highlighting authentic plus-sized fashion, creating a niche platform for fashion enthus… - [Curvy Blogger Collections](https://www.trendhunter.com/trends/nadia-aboulhosn-x-boohoo): The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce (Category: Fashion) Implication: Companies can create more inclusive clothing lines by featuring diverse body types and providing a range of sizes, like Nadia Aboulhosn's capsule collection. - [Size-Less Online Stores](https://www.trendhunter.com/trends/abbeypost): AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape (Category: Business) Implication: Opportunity for disruptive innovation in the fashion and apparel industry to revolutionize how clothing is made and sold. - [Whimsical Plus-Sized Fashion](https://www.trendhunter.com/trends/hayley-hughes): Blogger Hayley Hughes' Instagram Account Features Fearless Styles (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate body positivity and diversity into fashion marketing campaigns and brand messaging. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)