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# Plush Accessorized
Fuzzy faux fur accessories entice those looking for a youthful edge.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 2, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/plush-accessorized

## Key Figures

- Trend score: 5.5/10
- Evidence articles: 7

## What is the Plush Accessorized trend?

**Plush Accessorized:** Consumers looking for playful, youth-inspired pieces to pair with a look are embracing fuzzy accessories that balance nostalgic and upscale references. Highlighting the continued attitude of whimsical experimentation among fashion-savvy consumers, this progression demonstrates the interest in using bold statement pieces as a means of personal expression.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Feb 24, 2016 to Feb 15, 2017
- Published: Mar 2, 2017
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Plush Accessorized trend

### Faux Fur Frenzy

Consumers are embracing faux fur accessories that balance nostalgic and upscale references, which is an opportunity for businesses to create youthful, statement pieces using cruelty-free materials.

### Whimsical Experimentation

Fashion-savvy consumers are interested in using playful, bold statement pieces as a means of personal expression, creating opportunities for businesses to build unique and conversation-starting accessories.

### Affordable Novelty

Budget-friendly and novelty fashion accessories are becoming increasingly popular in response to runway-themed accessories, opening up opportunities for businesses to create affordable versions of high-end items.

## What the Plush Accessorized trend means for industry

### For Fashion Industry

These trends demonstrate disruptive innovation opportunities in the fashion industry, where businesses can create eco-friendly, playful statement pieces and affordably priced accessories.

### For Consumer Electronics Industry

These trends show opportunities for the consumer electronics industry to create phone cases that not only protect devices but also add a touch of personality with playful, fuzzy exteriors.

### For Luxury Goods Industry

These trends offer disruptive innovation opportunities for the luxury goods industry to create high-end, playful accessories that appeal to younger consumers and embrace a cruelty-free direction.

## Workshop question

What would a "statement piece" adorning your brand look like? Why would it grab consumers' attention?

## Trend signals for Plush Accessorized

Trend score 5.5 out of 10, from popularity 74%, activity 84%, freshness 8%.

- Popularity: 74%
- Activity: 84%
- Freshness: 8%

## Examples of the Plush Accessorized trend

7 featured examples from Feb 24, 2016 to Feb 15, 2017.

- [Furry Loafer Sneakers](https://www.trendhunter.com/trends/furry-vans): These Furry Vans Were Inspired by the Iconic Gucci Princetown Fur Slippers (Category: Fashion)
  Implication: Fashion retailers can tap into the trend of affordable luxury footwear by offering their own versions of statement sneakers with fur details.
- [Furry Unisex Sneakers](https://www.trendhunter.com/trends/fuzzy-exterior): The New 'Nordstrom X Vans' Sneakers Feature a Fuzzy Exterior (Category: Fashion)
  Implication: The Nordstrom X Vans collection and Pop-In@Nordstrom's quirky designs presents an opportunity for retailers in the fashion industry to explore unique fashion concepts.
- [Rabbit Fur Phone Cases](https://www.trendhunter.com/trends/fur-phone-case): These Smartphone Cases Feature a Furry Yet Cruelty-Free Aesthetic (Category: Tech)
  Implication: The fashion industry can explore the use of faux fur in accessories such as phone cases, purses, and keychains to create cruelty-free and stylish products.
- [Plush Feline Clutches](https://www.trendhunter.com/trends/feline-clutch): New Look's Novelty Cat Purse is Both Fun and Fashion-Forward (Category: Fashion)
  Implication: Exploring opportunities to create innovative and attention-grabbing fashion accessories that offer a unique twist.
- [Grumpy Green Monster Sneakers](https://www.trendhunter.com/trends/grinch-shoes): Reebok Adapted Its Instapump Fury Into Festive Grinch Shoes (Category: Fashion)
  Implication: Fashion retailers can leverage the trend of statement footwear, such as Reebok's Grinch shoes, to attract customers seeking unique and expressive shoe options.
- [Streetwear-Branded Fur Backpacks](https://www.trendhunter.com/trends/fur-backpack): BAPE Showed Off a Luxurious New Carrier on Its Instagram (Category: Fashion)
  Implication: The fashion and apparel industry can explore new collaborations and luxurious fur accessories to cater to the demand for unique and fashionable products.
- [Furry Slip-On Sandals](https://www.trendhunter.com/trends/pool-slides): Rihanna's FENTY PUMA Pool Slides are Now Available in More Colorways (Category: Fashion)
  Implication: Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the production process of footwear, including slip-on sandals, to align with consumers' gr…

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All articles: [Fashion](https://www.trendhunter.com/fashion)
