# Plumping Care Skincare products are now promising skin-plumping benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 12, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plumping-care ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Plumping Care trend? **Plumping Care:** Skin-plumping is one of the newest selling points that can be observed in the cosmetics industry. Though hydrating ingredients in skincare have always been the norm, brands are now selling them as "plumping" for people who have fine lines. ## The consumer insight behind the Plumping Care trend The skincare industry is constantly adapting to the specific needs of consumers, and the many choices that consumers have in this space can often be overwhelming, particularly for newcomers. For those who are beginners to skincare, touted benefits tend to be more convincing than knowing a product's exact ingredients and their individual uses. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 7, 2021 to Jan 10, 2022 - Published: Jan 12, 2022 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plumping Care trend ### Skin-plumping Skincare products are now promising skin-plumping benefits. ### Antioxidant-rich formulations Brands are focusing on developing products enriched with antioxidant-rich ingredients to protect skin from environmental aggressors. ### Instant wrinkle-filling serums Instant wrinkle-filling serums are designed to provide an alternative to invasive procedures for reducing the appearance of fine lines. ## What the Plumping Care trend means for industry ### For Skincare industry The skincare industry has to experiment with innovative ingredients to keep up with the demands of their consumers. ### For Cosmetics industry The Cosmetics industry is constantly innovating to provide a wide range of products catered to different consumer needs. ### For Health and Beauty industry Development of science-backed cosmetic formulations is presenting disruptive innovation opportunities for the Health and Beauty industry for clean beauty products. ## Workshop question How is your brand catering to those who are new to its product/service? ## Trend signals for Plumping Care Trend score 3.7 out of 10, from popularity 58%, activity 42%, freshness 11%. - Popularity: 58% - Activity: 42% - Freshness: 11% ## Examples of the Plumping Care trend 4 featured examples from Jul 7, 2021 to Jan 10, 2022. - [Instant Wrinkle-Filling Serums](https://www.trendhunter.com/trends/targeted-wrinkle-corrector): Murad's Targeted Wrinkle Corrector Aims to Erase Fine Lines (Category: Fashion) Implication: Opportunities for skincare companies to develop peptide-meets-hyaluronic serums with instant filling and reduction of wrinkles. - [Powerful Plumping Serums](https://www.trendhunter.com/trends/plumping-serum): Biossance Launched a Product Packed with Squalane & Copper Peptide (Category: Eco) Implication: The skincare industry can continue to innovate by developing plumping serums that contain natural and vegan ingredients for instant hydration and visible bouncier skin. - [Plum-Infused Hybrid Creams](https://www.trendhunter.com/trends/plum-plump-hyaluronic-moisturizer): The Plum Plump Hyaluronic Moisturizer is Gel-Like & Works Like a Cream (Category: Fashion) Implication: The beauty industry can benefit from incorporating plum as a key ingredient in skincare products and exploring the use of hybrid creams and refillable packaging. - [Plumping SPF Moisturizers](https://www.trendhunter.com/trends/anthelios-ha-mineral-moisturizer): The Anthelios HA Mineral Moisturizer Provides Long-Lasting Hydration (Category: Fashion) Implication: The skincare industry can capitalize on the trend for multifunctional beauty products that combine sun protection, hydration, and anti-aging benefits. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)