# Plumped Hair Hair care brands add "plumping" ingredients into their products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 9, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plumped-hair ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Plumped Hair trend? **Plumped Hair:** Hair care brands are formulating products that are intended to "plump" individual hair strands for added volume. Ingredients like rice water and marine collagen are being used to achieve these plumping effects. ## The consumer insight behind the Plumped Hair trend Cosmetic industries that include skin, makeup and hair care are becoming more popular as consumers become more educated on their needs, and the products or ingredients they need to achieve their personal care goals. As consumers become more knowledgable, brands in the industry will appeal to them with science-forward formulations and branding. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 27, 2020 to Mar 30, 2022 - Published: Apr 9, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plumped Hair trend ### Plumping Hair Hair care brands are formulating products with plumping ingredients for added volume. ### Organic Hair Care Consumers are looking for natural and organic hair care products that are free of harmful chemicals. ### Hydrolyzed Rice Protein Hair care brands are incorporating rice water and hydrolyzed rice protein into their products for added volume and hair health. ## What the Plumped Hair trend means for industry ### For Cosmetics Educated consumers are driving growth in the cosmetics industry, leading to science-forward formulations and branding. ### For Hair Care The hair care industry is expanding to include more natural and organic products. ### For Gluten-Free Products The demand for gluten-free products is growing, leading to more hair care brands producing products that are free from gluten and other harmful ingredients. ## Workshop question How is your brand catering to the educated consumer? ## Trend signals for Plumped Hair Trend score 3.4 out of 10, from popularity 48%, activity 41%, freshness 11%. - Popularity: 48% - Activity: 41% - Freshness: 11% ## Examples of the Plumped Hair trend 5 featured examples from Apr 27, 2020 to Mar 30, 2022. - [Very Peri-Colored Cosmetics](https://www.trendhunter.com/trends/virtue-hair-care): Virtue Hair Care Packaging Includes Pantone's Color of the Year (Category: Fashion) Implication: Cosmetic companies have the opportunity to improve their packaging and incorporate new technology to enhance their products and attract consumers. - [Volumizing Rice Water Shampoos](https://www.trendhunter.com/trends/3d-volume-and-thickening-shampoo): amika's 3D Volume and Thickening Shampoo Promotes Hair Health (Category: Fashion) Implication: The hair care industry can incorporate Hydrolyzed Rice Protein into their products to improve hair growth and volume, thickness, and manageability naturally. - [Plumping Hair Masks](https://www.trendhunter.com/trends/plumping-mask): The Bumble and bumble Bb. Thickening Plumping Mask Delivers All-Day Volume (Category: Fashion) Implication: Hair masks with volumizing benefits can disrupt the beauty and personal care industry by offering a salon experience at home. - [Organic Volumizing Hair Products](https://www.trendhunter.com/trends/volumizing-dry-shampoo-1): The Volumizing Dry Shampoo by Klorane Contains Organic Flax (Category: Fashion) Implication: Companies operating in the beauty and personal care industry can capitalize on the growing demand for organic, volumizing, and dry shampoo products. - [Powerful Restructuring Hair Products](https://www.trendhunter.com/trends/alterna): The Restoring ALTERNA Products Are a Great Mother's Day Gift (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce a range of hair care products with specialized formulations to cater to different hair types and concerns. ## Recent trend clusters - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) - [All-Weather Ease](https://www.trendhunter.com/protrends/all-weather-ease) (Fashion) - [Playable Beauty](https://www.trendhunter.com/protrends/playable-beauty) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)