# Pleasurable Cannabis Products aimed to enhance sexual pleasure incorporate cannabis. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 4, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pleasurable-cannabis ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Pleasurable Cannabis trend? **Pleasurable Cannabis:** It's been shown that cannabis consumption enhances sexual pleasure, and cannabis brands are taking advantage of that fact by creating products that are specifically marketed with that purpose in mind. ## The consumer insight behind the Pleasurable Cannabis trend The cannabis industry's growth in North America has led to a growth in consumer demand for products in this space to cater to their more niche needs and interests. Brands that are able to specialize and narrow down on specific interests are especially appealing to consumers searching within this industry. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 7, 2017 to May 30, 2019 - Published: Oct 4, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pleasurable Cannabis trend ### Cannabis-Infused Pleasure Products Brands are creating cannabis-based products for sexual enhancement. ### Niche-Specific Cannabis Markets Cannabis brands are targeting specific consumer interests. ### Cannabis-Infused Personal Care Products Cannabis is being incorporated into personal care products for health and wellness benefits. ## What the Pleasurable Cannabis trend means for industry ### For Cannabis Industry Cannabis brands are creating niche products for specific consumer interests. ### For Health and Wellness Industry Cannabis-infused personal care products are creating a new market in the health and wellness industry. ### For LGBTQ+ Skincare Market Kush Queen's Pride Collection introduces CBD-infused skincare solutions that specifically explore the intersection of cannabis and the LGBTQ+ community. ## Workshop question Consider a niche consumer preference, within your brand's area of expertise, that your brand could cater to. ## Trend signals for Pleasurable Cannabis Trend score 4.9 out of 10, from popularity 75%, activity 65%, freshness 8%. - Popularity: 75% - Activity: 65% - Freshness: 8% ## Examples of the Pleasurable Cannabis trend 4 featured examples from Feb 7, 2017 to May 30, 2019. - [Cannabis-Infused Sensual Lubricants](https://www.trendhunter.com/trends/sensual-lubricant): Velvet Swing is at the Intersection of Wellness and Pleasure (Category: Lifestyle) Implication: The cannabis-infused products can disrupt the health and wellness industry by offering alternative solutions for enhancing sexual well-being. - [CBD-Infused Pride Skincare](https://www.trendhunter.com/trends/pride-skincare): Kush Queen's Pride Collection Reflects on Cannabis & LGBTQ+ History (Category: Fashion) Implication: Brands in the beauty and wellness industry can explore CBD-infused products to cater to the growing interest in natural and holistic skincare. - [Sexuality-Enhancing Cannabis](https://www.trendhunter.com/trends/hmbldt): The Brand 'hmbldt' Enhances Consumers' Sex Lives (Category: Lifestyle) Implication: Wellness brands can explore incorporating cannabis-based therapy to enhance various aspects of consumers' health, including sexuality. - [Pleasure-Focused Cannabis Brands](https://www.trendhunter.com/trends/foria): Foria Offers Sensuality Enhancing CBD Tinctures (Category: Lifestyle) Implication: The cannabis industry has an opportunity for disruptive innovation by developing CBD tinctures focused on pleasure enhancement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)