# Playtime Packaging Brands augment products to be toy-like to entertain before even opening. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 8, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/playtime-packaging ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Playtime Packaging trend? **Playtime Packaging:** Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 29, 2013 to May 26, 2014 - Published: Jul 8, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Playtime Packaging trend ### Immersive Packaging Product packaging is designed to create an immersive experience, using playful or toy-like aesthetics. ### Childhood Nostalgia Brands use design elements that evoke childhood nostalgia to enhance consumer experiences with their products. ### Interactive Packaging Packaging is designed to be interactive, encouraging consumers to engage with the product in new and exciting ways. ## What the Playtime Packaging trend means for industry ### For Consumer Goods Consumer goods companies can use playful packaging to differentiate their products and create a memorable and engaging experience for consumers. ### For Packaging and Design Packaging and design professionals can explore new and creative ways to make products stand out on store shelves and create an emotional connection with consumers. ### For Marketing and Advertising Marketing and advertising professionals can leverage nostalgic or playful design elements in campaigns to create an emotional connection with consumers and enhance brand loyalty. ## Trend signals for Playtime Packaging Trend score 3.1 out of 10, from popularity 38%, activity 46%, freshness 8%. - Popularity: 38% - Activity: 46% - Freshness: 8% ## Examples of the Playtime Packaging trend 5 featured examples from Jul 29, 2013 to May 26, 2014. - [Bowling Pin Bottles](https://www.trendhunter.com/trends/bottle-design-concept): Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use (Category: Life-Stages) Implication: The beverage industry can capitalize on the trend of interactive packaging by exploring unique designs that enhance consumer interaction and engagement with their products. - [Tutu-Like Scrunchie Packaging](https://www.trendhunter.com/trends/scrunchie): This Playful Package by Prompt Design is Like a Mini Dress Up Game (Category: Marketing) Implication: Innovative packaging designs can differentiate beauty and personal care brands and appeal to a wider range of consumers. - [Avian Shoelace Packaging](https://www.trendhunter.com/trends/grtz): Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces (Category: Fashion) Implication: Opportunity for footwear brands to enhance the appeal of their products through creative packaging designs. - [Rabbit-Resembling Packaging](https://www.trendhunter.com/trends/chocolats-favoris): Chocolats Favoris Treats are Sold in Bunny-Inspired Gift Boxes (Category: Art & Design) Implication: The confectionary industry can leverage imaginative packaging to create enticing and memorable product presentations. - [Building Block Milk Branding](https://www.trendhunter.com/trends/dry-milk): Alena Milevskaia Creates a Childish Design for Titta Dry Milk (Category: Marketing) Implication: Innovations in branding and packaging for baby food and formula products to appeal to parents and aid in their decision-making process. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)