# Playful Produce Produce packaging takes on a playful, childlike look. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Aug 12, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/playful-produce ## Key Figures - Trend score: 5.1/10 - Evidence articles: 8 ## What is the Playful Produce trend? **Playful Produce:** In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 24, 2015 to Aug 8, 2017 - Published: Aug 12, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Playful Produce trend ### Playful Packaging Produce packaging is taking on the new task of surprising and delighting consumers through clever design. ### Kid-Friendly Branding Designs go a long way in terms of appealing to young children with its animated characters. ### Eco-Friendly Packaging Sustainable packaging solution illustrates a brand's identity seamlessly and is designed with the earth's best interests in mind. ## What the Playful Produce trend means for industry ### For Food Packaging Produce packaging taking on the task of surprising and delighting consumers through clever design. ### For Consumer Goods Appealing to young children with its animated characters and playful design. ### For Sustainability Sustainable packaging solution with eco-friendly designs that are designed with the earth's best interests in mind. ## Workshop question In what way can you alter your brand's imagery to make it more playful, yet professional? ## Trend signals for Playful Produce Trend score 5.1 out of 10, from popularity 68%, activity 77%, freshness 8%. - Popularity: 68% - Activity: 77% - Freshness: 8% ## Examples of the Playful Produce trend 8 featured examples from Mar 24, 2015 to Aug 8, 2017. - [Animated Produce Packaging](https://www.trendhunter.com/trends/raspberry-packaging): This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance (Category: Marketing) Implication: The Munch'n brand developed by Freshmax is a new and innovative method for produce packaging and brand building in the produce sector. - [Jar-Shaped Pouch Packages](https://www.trendhunter.com/trends/pouch-packages): Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods (Category: Lifestyle) Implication: Disruptive innovation opportunity to explore new packaging solutions in the food and beverage industry that are more sustainable and functional. - [Clever Kiwi Branding](https://www.trendhunter.com/trends/kiwi-snack): These Kiwi Snack Packs Include Personified and Animated Graphics (Category: Lifestyle) Implication: Opportunity for food packaging companies to explore innovative and personified designs for appealing to younger consumers. - [Animalistic Orange Packaging](https://www.trendhunter.com/trends/orange-packaging): NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts (Category: Life-Stages) Implication: Opportunities exist to innovate in the food and beverage industry by incorporating playful packaging designs and portion-controlled snacking options for children. - [Nutrition-Promoting Candy Campaigns](https://www.trendhunter.com/trends/scholz-friends): Scholz & Friends Developed a Campaign for Fruit Consumption (Category: Lifestyle) Implication: Companies in the food packaging industry can innovate new packaging designs that make healthy options more visually appealing and enjoyable to consumers. - [Graphic Pomegranate Packaging](https://www.trendhunter.com/trends/pomegranate-packaging): Granada Pomegranate's Branding Encourages Sustainability (Category: Lifestyle) Implication: Companies in the food and beverage industry can benefit from sustainable packaging solutions to align with consumer values and enhance their brand image in the market. - [Fashionable Citrus Packing](https://www.trendhunter.com/trends/citrus-packing): 'Naranja de Valencia' Elevates the Status of the Valencia Orange (Category: Marketing) Implication: Using upscale or branded packaging can help smaller producers stand out in a crowded market. - [Orange Package Collections](https://www.trendhunter.com/trends/orange-package): CHUCHENG Oranges Boast Creative Single and Multi-Packs (Category: Lifestyle) Implication: The packaging industry can explore disruptive innovation by embracing creative designs that go beyond functional aspects and focus on aesthetics and user experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)