# Playful Nutrition Speaking to health-conscious parents, brands reinvent healthy as fun for kids. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 14, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/playful-nutrition ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Playful Nutrition trend? **Playful Nutrition:** Appealing to parents with health concerns for their offspring, brands are offering a new style of products that help to relaunch healthy as both fun and youthful in the baby food realm. The approach preaches health benefits with younger generations in mind to instill appropriate choices early on and to satisfy a consumer want to provide only the best choices for young family members. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 26, 2013 to Sep 16, 2015 - Published: Jan 14, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Playful Nutrition trend ### Playful Nutritional Packaging Appealing to health-conscious parents, brands are providing a new style of products for kid's nutrition that is both fun and youthful, evident in playful illustrations and cartoon representations of the ingredients. ### Eco-friendly Food Packaging There is a growing need to develop reusable, eco-friendly food packaging solutions for consumer goods, like Squooshi packaging did, while providing eco-conscious parents with a reliable solution for storing and serving homemade baby food. ### Nostalgic Branding It is imperative to harness childhood nostalgia through playful and relatable branding for products, like Drazil, which is a unique combination of flavor that incorporates growing concern around caffeine and sugar intake in drinks made for children. ## What the Playful Nutrition trend means for industry ### For Food Packaging Industry Providing eco-friendly food packaging solutions that offer innovative and sustainable ways for storing and serving baby food, while catering to parents who value convenience and environmental stewardship. ### For Organic Foods Industry Incorporating nostalgic branding and playful packaging design to appeal to children and parents who are health-conscious and looking for organic snack options that provide simple ingredients and healthy eating habits. ### For Bevarage Industry Introducing caffeine-free and fortified herbal drinks that cater specially to children, like Drazil, that tap into current health trends regarding sugar intake to provide a unique and healthy alternative for kids beverages. ## Trend signals for Playful Nutrition Trend score 4.9 out of 10, from popularity 68%, activity 70%, freshness 8%. - Popularity: 68% - Activity: 70% - Freshness: 8% ## Examples of the Playful Nutrition trend 7 featured examples from Mar 26, 2013 to Sep 16, 2015. - [Eco Popsicle Packaging](https://www.trendhunter.com/trends/eco-popsicle): Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves (Category: Eco) Implication: Opportunities for food packaging companies to create eco-friendly options with biodegradable materials and colorful designs. - [Doodled Food Branding](https://www.trendhunter.com/trends/just-for-kids-packaging): Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper (Category: Lifestyle) Implication: The food packaging industry can explore incorporating playful illustrations and interactive elements into their designs to make products more appealing to children and parents. - [Adorable Bovine Branding](https://www.trendhunter.com/trends/bio-organic-milk-packaging): Bio Organic Milk Packaging Features Cute Cows to Entice Consumers (Category: Eco) Implication: The food packaging industry has an opportunity to adopt eco-friendly materials and designs that enhance the freshness and authenticity of products. - [Bovine Dairy Branding](https://www.trendhunter.com/trends/animal-yogurt-packaging): Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids (Category: Eco) Implication: Opportunity for food and beverage brands to create innovative packaging designs to engage and attract consumers. - [Germinating Juice Branding](https://www.trendhunter.com/trends/natural-fruit-puree-packaging): Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient (Category: Lifestyle) Implication: Exploring innovative packaging solutions for beverages that enhance the consumer experience and offer a unique selling point. - [Caffeine-Free Childrens' Teas](https://www.trendhunter.com/trends/kids-tea): Drazil is a Caffeine-Free Kids Tea Infused with Real Fruit Juices (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Infuse traditional kids' beverages with herbal teas and real fruit juices to offer healthier options. - [Organic Snack Bags](https://www.trendhunter.com/trends/creaters): 'CrEATers' is an Organic Snack Branded with Minimalist Packaging (Category: Life-Stages) Implication: The organic food industry can explore new product lines and marketing strategies targeting children and their parents to encourage healthy eating habits. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)