# Playful Luxury Couples looking to tie the knot opt for lighthearted indulgence. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 2, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/playful-luxury ## Key Figures - Trend score: 2.2/10 - Evidence articles: 5 ## What is the Playful Luxury trend? **Playful Luxury:** Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 9, 2014 to Mar 3, 2015 - Published: Mar 2, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Playful Luxury trend ### Experiential Weddings The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities. ### Themed Weddings Contemporary nuptials are ascribing to laid-back indulgences that prioritize individual experiences. ### Luxury Cosplay Drawing inspiration from luxury cosplay, Japan leads the way in offering indulgent immersive wedding experiences. ## What the Playful Luxury trend means for industry ### For Wedding Industry The playful luxury trend is likely to create significant opportunities for wedding event planners, cake makers, and designers. ### For Luxury Industry Brands, especially in the luxury and fashion sectors, stand to benefit from a shift in how young couples choose to celebrate their milestones. ### For Entertainment Industry Karaoke Pop-Ups and other interactive experiences are providing new opportunities for the entertainment industry. ## Trend signals for Playful Luxury Trend score 2.2 out of 10, from popularity 29%, activity 29%, freshness 8%. - Popularity: 29% - Activity: 29% - Freshness: 8% ## Examples of the Playful Luxury trend 5 featured examples from Oct 9, 2014 to Mar 3, 2015. - [Antique Store Weddings](https://www.trendhunter.com/trends/jessi-cruickshank): TV Personality Jessi Cruickshank Marries in Glamorously Playful Style (Category: Lifestyle) Implication: Event planning companies can capitalize on the trend of holding events such as weddings in unique locations, like antique stores. - [Wedding Karaoke Pop-Ups](https://www.trendhunter.com/trends/fun-karaoke): This Fun Karaoke Station Helps You Put on a Performance & a Wedding Dress (Category: Lifestyle) Implication: Luxury hotels, resorts and other hospitality venues could include luxury cosplay/karaoke pop-up within their premises - [$96,000 Disney Weddings](https://www.trendhunter.com/trends/disney-themed-weddings): Tokyo Disneyland Offers Royal Dream Weddings at an Expensive Rate (Category: Lifestyle) Implication: The event planning industry can capitalize on the growing trend of Disney and fantasy-themed weddings by creating custom packages and immersive experiences for clients. - [Split Personality Cakes](https://www.trendhunter.com/trends/gotham-city-wedding-cake): The Gotham City Wedding Cake Has a New York City Side (Category: Lifestyle) Implication: Bakeries can innovate by offering a wide range of dual personality cakes, allowing customers to customize and express their individual tastes and personalities. - [Magical Projection-Mapped Cakes](https://www.trendhunter.com/trends/disney-wedding-cake): This Customizable Disney Wedding Cake Features a Flying Tinkerbell (Category: Lifestyle) Implication: The wedding planning industry can leverage projection mapping technology to enhance couples' wedding experiences with interactive and visually stunning elements. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)