# Playful Activism Interactive charity initiatives strike a stronger connection through engagement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 6, 2014, updated Mar 31, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/playful-activism ## Key Figures - Trend score: 2.8/10 - Evidence articles: 8 ## What is the Playful Activism trend? **Playful Activism:** With the amount of fraudulent companies and business ventures constantly attempting to gain consumer trust, individuals are often hesitant to invest their time or money into any prospective cause. Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 1, 2013 to Mar 4, 2015 - Published: Mar 6, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Playful Activism trend ### Interactive Fundraising Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers. ### Adventure Philanthropy Adventure-based crowdfunding platform Climb for Change allows anyone to sign up for free to run their own campaign to fundraise for a charity climb, showcasing the potential for adventure philanthropy as a powerful movement. ### Celebrity Charity Stunts Celebrities such as Arnold Schwarzenegger using their fame to bring awareness to social causes and charities reflects a trend towards using celebrity status to drive charitable action. ## What the Playful Activism trend means for industry ### For Fundraising The interactive fundraising approach can be implemented in traditional fundraising efforts to help personalise and engage with potential donors. ### For Adventure Tourism Adventure philanthropy is a subset of adventure tourism, which has the potential to be a valuable industry with the increased emphasis on unique and personalised experiences. ### For Celebrity Branding The use of celebrity endorsements and charitable initiatives can lead to success in attaining brand awareness and customer loyalty, as well as building a positive brand image. ## Trend signals for Playful Activism Trend score 2.8 out of 10, from popularity 49%, activity 26%, freshness 8%. - Popularity: 49% - Activity: 26% - Freshness: 8% ## Examples of the Playful Activism trend 8 featured examples from Feb 1, 2013 to Mar 4, 2015. - [Porky Charity Races](https://www.trendhunter.com/trends/bacon-chase): Bacon Chase by Red Frog Events Benefits St. Jude Children's Research Hospital (Category: Social Good) Implication: Event planning companies can explore new opportunities in organizing specialized charity races, like the Bacon Chase, to attract specific demographics. - [Charitable Feel-Good Lights](https://www.trendhunter.com/trends/light-for-a-cause): New 'Light for a Cause' Charity Will Have You Glowing Inside and Out (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrating charitable initiatives into the design and manufacturing of home décor products. - [Charitable Bonding Activities](https://www.trendhunter.com/trends/charity-bike-build): This Charity Bike Build Encourages Team Bonding (Category: Social Good) Implication: Disruptive innovation opportunity: Create new team building activities that go beyond just traditional exercises, incorporating elements of charitable giving and community involve… - [Adventure Philanthropy Platforms](https://www.trendhunter.com/trends/climb-for-change): 'Climb For Change' Lets You Crowdfund Your Excursion (Category: Business) Implication: Disruptive innovation opportunity in developing online platforms that facilitate fundraising for charity climbs and outdoor adventures. - [Charitable Beer Fundraisers](https://www.trendhunter.com/trends/craft-beer-event): This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks (Category: Lifestyle) Implication: Disruptive innovation opportunity: Craft breweries can collaborate with non-profit organizations to create special beer releases, with a portion of sales going towards a charitabl… - [Food Donation Thrill Rides](https://www.trendhunter.com/trends/tin-can): This Clever Tin Can Roller Coaster was Made for Charity (Category: Art & Design) Implication: Opportunities for non-profits to leverage creative initiatives to further their charitable causes - [Geeky Sci-Fi Relay Races](https://www.trendhunter.com/trends/crosscountry-relay): The Course of the Force is a Cross-Country Relay Race with a Geeky Slant (Category: Pop Culture) Implication: Innovative event planning companies can capitalize on the demand for unique and geeky-themed relay races to create memorable experiences for participants and spectators. - [Charitable Celebrity Gym Pranks](https://www.trendhunter.com/trends/arnold-schwarzenegger-prank): This Arnold Schwarzenegger Prank Tricks Gym-Goers for a Good Cause (Category: Unique) Implication: Non-profit organizations can leverage the popularity of celebrities to increase donations and raise awareness for their cause. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)