# Player Peripheral Brands invest in esports player partnerships to attract aspiring professionals. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Jan 16, 2025 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/player-peripheral ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Player Peripheral trend? **Player Peripheral:** Computer peripheral brands are increasingly investing in partnerships with professional esports players. From branded mousepads to mice, these products claim to provide players with the same enhanced capabilities as their favorite players without years of training and practice. ## The consumer insight behind the Player Peripheral trend Aspiring esports professionals often aim to elevate their competitive skills but face challenges finding dependable gear for practice. To meet this need, peripheral brands are teaming up with professional esports athletes, drawing on their insights to create high-performance peripherals and products tailored for aspiring players. These brands understand their audience's desire for tools that allow them to emulate their favorite pros and are aligning with this to incentivize repeat visits. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 23, 2023 to Jan 16, 2025 - Published: Jan 16, 2025 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Player Peripheral trend ### Pro Gamer Collaborations Esports professionals partnering with brands to co-create products highlight new avenues for endorsement-driven product development. ### Limited Edition Esports Merchandise The trend of releasing limited edition gaming accessories taps into collectors' culture and the rising demand for exclusive esports merchandise. ### Influencer-Led Tech Launches Leveraging popular esports personalities for tech launches offers a unique intersection of gaming culture and consumer tech marketing strategies. ## What the Player Peripheral trend means for industry ### For Gaming Peripherals The gaming peripherals industry leverages advancements in user-friendly technology to enhance competitive gaming performance. ### For Consumer Electronics Consumer electronics brands are transforming user engagement models by integrating esports personalities into product promotions. ### For Digital Marketing Esports-driven marketing campaigns represent innovative approaches in the digital advertising landscape, focusing on niche audiences. ## Workshop question How can your brand uniquely position itself to support its target customers' goals and aspirations? ## Trend signals for Player Peripheral Trend score 4.7 out of 10, from popularity 59%, activity 48%, freshness 34%. - Popularity: 59% - Activity: 48% - Freshness: 34% ## Examples of the Player Peripheral trend 4 featured examples from Feb 23, 2023 to Jan 16, 2025. - [eSports-Branded Mousepads](https://www.trendhunter.com/trends/zywoo-mousepad): Popular CS2 Player "ZywOo" is Releasing a Competitive Mousepad for Fans (Category: Marketing) Implication: The development of specialized gear like mousepads for first-person shooters presents opportunities for companies to innovate and optimize gaming experiences. - [Esports Fan-Marketed Smartphones](https://www.trendhunter.com/trends/honor-1): HONOR Recruits Yinuo from Honor of Kings to Promote its New Phone (Category: Tech) Implication: The mobile gaming industry is witnessing a shift with manufacturers like HONOR designing smartphones tailored for high-performance gaming experiences. - [Player-Inspired Mouse Models](https://www.trendhunter.com/trends/finalmouse-starlight-pro): Finalmouse's Starlight Pro is a Collaboration with Tyson 'TenZ' Ngo (Category: Tech) Implication: As competitive gaming continues to grow, the esports accessories industry is seeing increased demand for gear specifically designed to enhance the performance of professional play… - [Pro Gamer-Approved Mouses](https://www.trendhunter.com/trends/razer-deathadder-v3-pro-faker-edition): The Razer DeathAdder V3 Pro Faker Edition Offers Unrivaled Performance (Category: Tech) Implication: Manufacturers of gaming peripherals could create partnerships with top gamers, such as Lee 'Faker' Sang-hyeok, to market products and increase sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)