# Plastic-Free Grooming Razor brands are prioritizing plastic-free production. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 21, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plasticfree-grooming ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Plastic-Free Grooming trend? **Plastic-Free Grooming:** Products related to grooming hair tend to be disposable and therefore contribute significantly to pollution and waste. Now, more brands in this space are prioritizing plastic-free production-with sustainably made razors that can be reused, or effectively recycled. ## The consumer insight behind the Plastic-Free Grooming trend Sustainability has become a priority for more consumers as the impacts of climate change become more clear in their day-to-day lives. Now, more consumers will opt for sustainable alternatives to the products they purchase regularly as they try to reduce their impact on the environment. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 9, 2020 to Mar 9, 2023 - Published: Apr 21, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plastic-Free Grooming trend ### Sustainable Grooming As consumers become more eco-minded, grooming brands are prioritizing plastic-free production and sustainable alternatives to traditionally disposable products. ### Customer-Friendly Recycling Initiatives As sustainability gains importance, more brands are introducing recycling programs that make returning old products more effortless. ### High-End, Durable Razors The shift towards sustainability has opened up a market for high-quality, long-lasting razors made with durable materials like stainless steel. ## What the Plastic-Free Grooming trend means for industry ### For Personal Care Products The personal care industry is adapting to growing consumer demand for eco-friendly products and sustainable alternatives. ### For Recycling Industry The rise of sustainable consumerism has created opportunities for recycling businesses to partner with brands seeking more eco-friendly disposal of their products. ### For Luxury Grooming Products As consumers prioritize durability and sustainability in their products, there is an opportunity for higher-end grooming brands to create long-lasting, premium products made with high-quality materials. ## Workshop question How could your brand better prioritize sustainability? ## Trend signals for Plastic-Free Grooming Trend score 5.2 out of 10, from popularity 67%, activity 75%, freshness 15%. - Popularity: 67% - Activity: 75% - Freshness: 15% ## Examples of the Plastic-Free Grooming trend 6 featured examples from Sep 9, 2020 to Mar 9, 2023. - [Sustainable Paper-Made Razors](https://www.trendhunter.com/trends/paper-razor): The 'Paper Razor' Minimizes Plastic Use by 98% (Category: Eco) Implication: Sustainable razors have the potential to disrupt the personal care industry by offering eco-friendly alternatives to traditional products. - [Hybrid Bamboo Razors](https://www.trendhunter.com/trends/bamboo-razors): Schick Xtreme & Schick Inuition Launched Razors with Sustainable Handles (Category: Eco) Implication: The launch of the bamboo hybrid razors by Edgewell in the personal care industry shows potential for sustainable growth. - [Sustainable Plastic-Free Razors](https://www.trendhunter.com/trends/biodegradable-razor): The Conceptual 'Oquari' Biodegradable Razor is Future-Focused (Category: Eco) Implication: The personal care industry can develop innovative and sustainable alternatives for each of their products to reduce plastic usage and meet consumers' environmental demands. - [Sustainable Reusable Razors](https://www.trendhunter.com/trends/twig-razor): The Twig Razor Re-Imagines Traditional Safety Razors (Category: Fashion) Implication: Opportunity for disruptive innovation: Develop eco-friendly personal care products that align with consumers' increasing demand for sustainability. - [High-End Stainless Steel Razors](https://www.trendhunter.com/trends/adjustable-safety-razor): The Tatara Muramasa Adjustable Safety Razor is Highly Efficient (Category: Lifestyle) Implication: The personal care equipment industry can explore manufacturing high-end grooming tools using stainless steel and customizable razors to cater to the niche of premium buyers. - [Customer-Friendly Recycling Initiatives](https://www.trendhunter.com/trends/bulldog-skincare): Bulldog Skincare Makes Returning Old Products Effortless (Category: Eco) Implication: Creating an eco-friendly product lifecycle in the beauty and personal care industry through sustainable packaging and recycling initiatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)