# Plastic-Free Caffeine Tea and coffee CPG brands prioritize plastic-free consumption. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 29, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plasticfree-caffeine ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Plastic-Free Caffeine trend? **Plastic-Free Caffeine:** Tea and coffee brands are reducing waste by prioritizing plastic-free packaging, as well as highlighting this fact. More than creating a point of distinction in an oversaturated market, these brands reveal how artisan-quality production can lead the way when it comes to creating solutions to climate change and consumer waste. ## The consumer insight behind the Plastic-Free Caffeine trend In the midst of the plastic pollution crisis, many consumers are confronted with content that shows the damaging consequences of single-use plastic on wildlife. As a result, eco-conscious consumers are looking for ways to reduce their impact, preferably without sacrificing the premium products they enjoy. These individuals seek out brands that provide plastic-free alternatives, without compromising on quality or aesthetics. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 30, 2018 to Apr 30, 2019 - Published: May 29, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Plastic-Free Caffeine trend ### Plastic-Free Packaging Tea and coffee brands are reducing waste by prioritizing plastic-free packaging and highlighting this fact to create environmentally conscious solutions to climate change and consumer waste. ### Eco-Friendly Jars Coffee brands are providing eco-friendly alternatives to consumers by offering plastic-free jars made from materials such as glass and aluminum. ### Compostable Bags Coffee companies are featuring small-batch roasted premium coffee packaged in home compostable bags as a more sustainable and environmentally conscious option. ## What the Plastic-Free Caffeine trend means for industry ### For Food and Beverage Trends in plastic-free packaging and eco-friendly alternatives have emerged in the food and beverage industry, creating opportunities for businesses to offer environmentally conscious solutions. ### For Consumer Goods and Packaging Consumer goods and packaging industries can focus on developing eco-friendly solutions for plastic-free packaging alternatives to meet the demands of environmentally conscious consumers. ### For Sustainability and Environmentalism The growing trend towards plastic-free alternatives shows the opportunity for industries to prioritize and align their business goals with consumer needs towards more sustainable and environmentally conscious solutions. ## Workshop question How could your brand better prioritize eco-friendly production? ## Trend signals for Plastic-Free Caffeine Trend score 4.3 out of 10, from popularity 64%, activity 57%, freshness 8%. - Popularity: 64% - Activity: 57% - Freshness: 8% ## Examples of the Plastic-Free Caffeine trend 4 featured examples from Oct 30, 2018 to Apr 30, 2019. - [Plastic-Free Premium Coffees](https://www.trendhunter.com/trends/small-batch-roasted-coffee): Cafédirect's Small-Batch Roasted Coffee is Packed in Compostable Bags (Category: Eco) Implication: Opportunity for coffee producers to differentiate themselves by offering premium organic coffee in compostable packaging. - [Eco-Conscious Tea Packaging](https://www.trendhunter.com/trends/clipper-teas-tea-bag): Clipper Teas Tea Bags are the World's First Plastic-Free Variety (Category: Eco) Implication: Food and beverage companies can explore plastic-free packaging alternatives to meet consumer demands for sustainable products. - [Plastic-Free Tea Packaging](https://www.trendhunter.com/trends/novus-tea): Novus Tea Has Introduced Pouches Free from Unwanted Materials (Category: Eco) Implication: Companies can explore new materials and design solutions to create plastic-free packaging options. - [Plastic-Free Instant Coffee Brands](https://www.trendhunter.com/trends/littles-coffee): Little's Coffee New Identity Includes Eco-Friendly Jars (Category: Eco) Implication: The coffee industry can seize the opportunity to differentiate themselves by adopting plastic-free packaging and promoting sustainability. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)