# Plastic 2.0 The go-to material is being upgraded for modern concerns. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 8, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plastic-20 ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Plastic 2.0 trend? **Plastic 2.0:** Though it is the most-used material in the world, plastic does not line up with all of consumers' needs in the modern world. To accommodate concerns such as sustainability, plastic is being reinspected and revamped by way of technology. This speaks to the importance of constant innovation. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 29 to Jul 10, 2015 - Published: Jul 8, 2016 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plastic 2.0 trend ### Sustainable Plastic The use of plastic is being reexamined to be sustainable through technology ### Recycling Initiatives Startups are developing technologies that reduce waste and give new life to used plastics ### Eco-Friendly Packaging Companies are creating eco-friendly packaging to reduce waste and pollution ## What the Plastic 2.0 trend means for industry ### For Packaging Industry Packaging companies need to develop eco-friendly solutions in response to consumers' sustainable concerns ### For 3D Printing Industry The 3D printing industry could benefit from the use of sustainable plastics and printing materials ### For Food Industry Eco-friendly packaging options, such as those made from beeswax, could appeal to environmentally-conscious food companies ## Workshop question What does your consumer hate most about your industry and how can you offer an alternative solution? ## Trend signals for Plastic 2.0 Trend score 4.8 out of 10, from popularity 68%, activity 68%, freshness 8%. - Popularity: 68% - Activity: 68% - Freshness: 8% ## Examples of the Plastic 2.0 trend 4 featured examples from Jan 29 to Jul 10, 2015. - [Sustainable Tech Packaging](https://www.trendhunter.com/trends/eco-tech-packaging): Be Green Packaging Offers Eco-Friendly Solutions for Consumer Goods (Category: Eco) Implication: Be Green's sustainable and compostable packaging offers a disruptive innovation opportunity for the packaging industry to address plastic pollution and sustainability concerns. - [Reusable Honeybee Packaging](https://www.trendhunter.com/trends/alternative-to-plastic-wrap): This Honeybee-Based Product is a Natural Alternative to Plastic Wrap (Category: Eco) Implication: The HoneyBee Wrap introduces a new approach to food packaging, paving the way for innovative packaging solutions in the industry. - [Eco 3D Printing Filaments](https://www.trendhunter.com/trends/3d-printing-filament): Dimension Polymers' Additive Print Material Uses Recycled Plastic (Category: Eco) Implication: Dimension Polymers' sustainable 3D printing filament disrupts the industry by providing an environmentally friendly and cost-effective alternative to traditional plastic filaments. - [Eco Printing Materials](https://www.trendhunter.com/trends/3d-printing-waste): Agridust Reduces 3D Printing Waste by Using Food Scraps and Compost (Category: Eco) Implication: The use of Agridust as a sustainable and biodegradable material opens up opportunities for eco-friendly 3D printing. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)