# Plant-Based Spread Brands are accommodating vegans in the spreads they create. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 4, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plantbased-spread ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Plant-Based Spread trend? **Plant-Based Spread:** Veganism is now being adopted in a wide variety of food-related products, and that is now trickling down to the spreads that are available on the market. These plant-based spreads not only accommodate people with dietary restrictions, but also work to evoke the impression of nutrition for those focused on health. As ties to veganism tend to restrict the number of consumers being targeted for a product, the use of the "plant-based" keyword as an alternative opens these products up to a larger consumer base. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 30 to Oct 4, 2017 - Published: Oct 4, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plant-Based Spread trend ### Plant-Based Spreads The rise of veganism and health consciousness has driven innovation towards plant-based spreads, opening up the market to a larger consumer base. ### Legume-Based Condiments The demand for gluten-free and grain-free products has resulted in the exploration of legumes for sauces and marinades, appealing to consumers with dietary restrictions and those looking for plant-based protein options. ### Artificial Intelligence in Food The use of artificial intelligence in food production, such as in The Not Company's 'Not Mayo,' presents opportunities for creating healthier and sustainable food products while still retaining the taste and familiarity of traditional ingredients. ## What the Plant-Based Spread trend means for industry ### For Food and Beverage Innovation in plant-based and alternative ingredient-based spreads, sauces, and condiments reflects changing consumer dietary and lifestyle preferences. ### For Artificial Intelligence The use of AI in food production presents opportunities for creating innovative and sustainable food products that align with shifting consumer demands. ### For Health and Wellness The growth of plant-based and healthier alternatives in spreads, sauces, and condiments reflects wider trends towards health and wellness among consumers. ## Workshop question How can your brand use language to engage consumers who may not otherwise be attracted to its products or services? ## Trend signals for Plant-Based Spread Trend score 2.4 out of 10, from popularity 30%, activity 33%, freshness 8%. - Popularity: 30% - Activity: 33% - Freshness: 8% ## Examples of the Plant-Based Spread trend 5 featured examples from Jun 30 to Oct 4, 2017. - [Plant-Based Mayonnaise Spreads](https://www.trendhunter.com/trends/not-mayo): The Not Company's 'Not Mayo' is Made with Chickpeas, Water & Salt (Category: Lifestyle) Implication: Traditional food manufacturers can explore the production of alternative mayonnaise and other food products using innovative ingredients and methods. - [Fermented Black Bean Sauces](https://www.trendhunter.com/trends/black-bean-sauce): One Culture Foods' Black Bean-Based Sauce Embraces Asian Flavors (Category: Lifestyle) Implication: Food and beverage companies can develop legume-based, natural, and gluten-free/grain-free sauce options to cater to different consumer preferences and dietary restrictions. - [Plant-Based Alfredo Sauces](https://www.trendhunter.com/trends/cheeze-sauce): The Daiya Alfredo Style Deluxe Cheeze Sauce is Soy and Dairy-Free (Category: Lifestyle) Implication: The expanding market for plant-based food products offers tremendous opportunities for businesses to develop and launch new meat-free alternatives. - [Honey-Infused Food Spreads](https://www.trendhunter.com/trends/honey-spread): The Country Crock Honey Spread Adds a Sweet, Buttery Finish (Category: Lifestyle) Implication: Manufacturers can develop their own natural, honey-infused spreads and mixes to cater to consumer preferences. - [Plant-Based Oil Spreads](https://www.trendhunter.com/trends/i-cant-believe-its-not-butter): I Can't Believe It's Not Butter! is Available in an 'It's Vegan' Version (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing demand for vegan and organic alternatives by expanding their product offerings and catering to specialty dietary prefe… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)