# Plant-Based Snacking Healthy snacks are reinvented with a pea protein base. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 3, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plantbased-snacking ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Plant-Based Snacking trend? **Plant-Based Snacking:** With consumers becoming skeptical about the long-term effects of synthetic protein ingredients, many are opting for reinvented snack staples made with a base of pea protein. This shift highlights the experience of the wellness consumer of one of continual improvement guided by an insatiable thirst for knowledge. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 24 to Jul 11, 2017 - Published: Jul 3, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Plant-Based Snacking trend ### Pea protein Synthetic protein ingredients are being replaced by plant-based protein alternatives like pea protein. ### Cauliflower reinvention Cauliflower is being utilized to reinvent classic comfort foods to appeal to more health-conscious consumers. ### Environmentally-friendly production More food companies are seeking to reduce their environmental impact through more sustainable production practices. ## What the Plant-Based Snacking trend means for industry ### For Food Manufacturing Food manufacturers can incorporate plant-based protein alternatives and cauliflower to create new, innovative products that appeal to health-conscious and environmentally-conscious consumers. ### For Snack Foods There is a growing demand for healthier snack food options that use plant-based protein, cauliflower, and are environmentally-friendly. ### For Plant-based foods The trend towards using plant-based ingredients in food products continues to grow, providing opportunities for innovation in the industry. ## Workshop question What new innovations key to the health and wellness movement can you incorporate into your product offering? ## Trend signals for Plant-Based Snacking Trend score 3.2 out of 10, from popularity 42%, activity 47%, freshness 8%. - Popularity: 42% - Activity: 47% - Freshness: 8% ## Examples of the Plant-Based Snacking trend 4 featured examples from Jan 24 to Jul 11, 2017. - [High-Protein Pea Snacks](https://www.trendhunter.com/trends/roasted-peas): The Brave Roasted Peas are Made with Vegan Ingredients (Category: Lifestyle) Implication: Opportunity for snack food companies to expand their product range by introducing healthier and high-protein snack options. - [Plant-Based Protein Crackers](https://www.trendhunter.com/trends/iwon-organics): iwon! organics New Protein Chips are Made with Healthy Pea Protein (Category: Lifestyle) Implication: The plant-based protein industry is experiencing significant growth as consumers seek out protein-rich alternatives, providing opportunities for companies like iwon! - [Cruciferous Macaroni Bowls](https://www.trendhunter.com/trends/gluten-free-macaroni): Luvo's Gluten-Free Macaroni is Blended with Cauliflower Crumbles (Category: Lifestyle) Implication: Frozen food producers can explore the use of alternative ingredients to create convenient and healthy meal options for busy consumers. - [Water-Saving Protein Bars](https://www.trendhunter.com/trends/grown-bar): The Grown Bar Offers Nutritious Benefits for Its Consumers (Category: Lifestyle) Implication: Innovate in the food and beverage sector by creating products that cater to the growing demand for healthy, sustainable, and allergen-free food products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)