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# Plant-Based Purification
Consumers turn to the arboreal world for air quality enhancement.

By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 5, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/plantbased-purification

## Key Figures

- Trend score: 4.0/10
- Evidence articles: 6

## What is the Plant-Based Purification trend?

**Plant-Based Purification:** As consumers continue to look to technology to solve even the most rudimentary of problems, a realization of organic solutions to common problems is taking place. The use of plants to improve air quality is being accepted by health-focused consumers that are looking for cost-effective, minimally invasive ways to enhance daily life.

## At a Glance

- Evidence: 6 featured examples
- Articles from: May 8, 2013 to Mar 4, 2014
- Published: May 5, 2014
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Plant-Based Purification trend

### Organic air purification

Consumers are realizing the benefits of organic solutions to air pollution, resulting in the rise of plant-powered air purifiers and odor-reducing bags.

### DIY planters

DIY enthusiasts and plant lovers are creating their own planters with magnets and wine corks to add a vintage feel to their living space.

### Wearable air cleaners

In response to pollution, wearable planters have been created to keep the air clean for urban commuters.

## What the Plant-Based Purification trend means for industry

### For Health and wellness

Companies can provide organic air purification products to cater to health-focused consumers.

### For DIY and crafting

Businesses can tap into the growing trend of DIY planters by selling materials and tutorials.

### For Environmental technology

The development of wearable air cleaners signifies a growing market for eco-friendly and innovative air purification products.

## Trend signals for Plant-Based Purification

Trend score 4.0 out of 10, from popularity 58%, activity 53%, freshness 8%.

- Popularity: 58%
- Activity: 53%
- Freshness: 8%

## Examples of the Plant-Based Purification trend

6 featured examples from May 8, 2013 to Mar 4, 2014.

- [DIY Magnetic Cork Planters](https://www.trendhunter.com/trends/cork-planters): These DIY Cork Planters are Cute and Easy to Create (Category: Art & Design)
  Implication: The crafting supplies industry can tap into the DIY cork planter trend by offering magnetic components, specialized tools, and materials for creating unique and functional planter…
- [Plant-Powered Air Purifiers](https://www.trendhunter.com/trends/andrea-air-purifier): The Andrea Air Purifier Uses Plants to Clean Your Surroundings (Category: Art & Design)
  Implication: Opportunity for home appliance manufacturers to develop and market plant-powered air purifiers as a new addition to their product lineup.
- [Wearable Eco Air Cleaners](https://www.trendhunter.com/trends/wearable-planter): This Wearable Planter Will Keep Your Air Clean and Pollution Out (Category: Eco)
  Implication: The development of wearable eco air cleaners has implications for healthcare by providing new solutions for protecting respiratory health and managing pollution-related health iss…
- [Flood-Fighting Living Walls](https://www.trendhunter.com/trends/large-living-wall): This Large Living Wall in London Prevents Flooding and Eco Issues (Category: Eco)
  Implication: Architects can incorporate living walls into building designs to provide eco-friendly solutions and meet rising demand for sustainability in the construction industry.
- [Arboreal Air Purifiers](https://www.trendhunter.com/trends/air-drop): Air Drop Combines Self-Sustaining Plants and Tech to Clean (Category: Lifestyle)
  Implication: Air purification companies can incorporate sustainable materials, bio-based filters and smart technologies into their products to create more eco-friendly and efficient products.
- [Mini Odor-Reducing Bags](https://www.trendhunter.com/trends/refrigerator-bag): The Moso Air Purifying Refrigerator Bag Helps Get Rid of Unsavory Smells (Category: Art & Design)
  Implication: Disruptive innovation opportunity: Integrate odor-reducing technology directly into refrigerators or other kitchen appliances to provide a more pleasant user experience.

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All articles: [Eco](https://www.trendhunter.com/eco)
