# Plant-Based Fish Plant-based fish products have entered the CPG space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 27, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plantbased-fish2 ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Plant-Based Fish trend? **Plant-Based Fish:** As consumers' diets become increasingly diverse, the food industry continues to adapt. An increasingly common item that can now be found in the CPG space is pre-packaged, plant-based fish products that often imitate fish products in the frozen food aisle at grocery stores. ## The consumer insight behind the Plant-Based Fish trend The experimental nature with which consumers now approach their food choices isn't always to do with dietary restrictions--it's often for them to simply try something new, or options that they perceive to be healthier and more eco-friendly. Thus, the popularity of plant-based foods isn't just about more consumers being vegan, but more of them being willing to try realistic food alternatives. Brands that are accommodating to these diverse consumer needs are increasingly appealing. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 9, 2020 to Apr 23, 2021 - Published: Apr 27, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plant-Based Fish trend ### Plant-Based Seafood Alternatives Consumers are increasingly interested in trying more eco-friendly and healthier food alternatives, including realistic plant-based seafood options. ### Allergen-Free Vegan Flavor Solutions There is a growing appetite for vegan fish flavors, leading to the introduction of innovative allergen-free flavor solutions derived from algal oil. ### Expansion of Plant-Based Seafood Offerings Brands are recognizing the demand for eco-friendly and healthier food alternatives, leading to the expanding variety of plant-based seafood products available in the market. ## What the Plant-Based Fish trend means for industry ### For Food and Beverage Industry The food and beverage industry must adapt to the evolving consumer preferences for eco-friendly and diverse food alternatives. ### For Sustainability and Environmental Conservation The demand for plant-based seafood alternatives highlights the growing necessity to address the concerns of overfishing and reduce environmental pressures on the oceans. ### For Health and Wellness Industry The increasing popularity of plant-based seafood alternatives reflects shifting attitudes towards health, wellness and diet among consumers. ## Workshop question How is your brand catering to a wide range of customer needs and preferences? ## Trend signals for Plant-Based Fish Trend score 3.3 out of 10, from popularity 56%, activity 34%, freshness 10%. - Popularity: 56% - Activity: 34% - Freshness: 10% ## Examples of the Plant-Based Fish trend 4 featured examples from Jul 9, 2020 to Apr 23, 2021. - [Allergen-Free Vegan Fish Flavors](https://www.trendhunter.com/trends/maxavor-fish-ye): Royal DSM Introduces Maxavor® Fish YE, Derived from Algal Oil (Category: Eco) Implication: Manufacturers can develop new flavors and fragrances derived from plant-based sources that meet the growing demand for vegan and allergy-free options. - [Dutch Plant-Based Fish Sticks](https://www.trendhunter.com/trends/schouten-europe): Schouten Europe is Introducing 100% Plant-Based Fish Sticks (Category: Eco) Implication: Companies in the plant-based food industry have the opportunity to expand their product lines and develop new plant-based seafood substitutes in response to the growing demand for… - [Plant-Based Frozen Fish Fingers](https://www.trendhunter.com/trends/moving-mountains-fish-fingers): The Moving Mountains Fish Fingers Have a High-Quality Recipe (Category: Marketing) Implication: The plant-based food industry has the opportunity to capitalize on the growing demand for meat alternatives by developing innovative products like plant-based fish fingers. - [Alternative Fish-Free Entrees](https://www.trendhunter.com/trends/fishfree-entree): Good Catch's New Entrees & Appetizers are Frozen & Easy to Prepare (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Capitalize on the growing popularity of plant-based diets by developing innovative plant-based seafood alternatives and frozen entrees. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)