# Plant-Based Collagen Companies are alternatively sourcing plant-based collagen protein. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Jun 17, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plantbased-collagen ## Key Figures - Trend score: 4.2/10 - Evidence articles: 9 ## What is the Plant-Based Collagen trend? **Plant-Based Collagen:** Recognizing that some of their customers are vegan, beauty brands are pivoting to offer moral alternatives that suit this lifestyle. Rather than sourcing collagen from animal byproducts, these plant-based collagen products offer the same nutrients and benefits from natural ingredients. ## The consumer insight behind the Plant-Based Collagen trend The knowledge that's available virtually to consumers has resulted in them having a deeper understanding of the ethics and health impacts of the various products they choose to consume. Many are now monitoring their routines to align with the information they've acquired, and have learned to associate the idea of 'vegan' products with both morality and health. ## At a Glance - Evidence: 9 featured examples - Articles from: Apr 17, 2020 to Jun 28, 2022 - Published: Jun 17, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Plant-Based Collagen trend ### Plant-Based Collagen The trend towards plant-based collagen products is driven by consumer demand for vegan and ethically-sourced options. ### Biodesigned Collagen The introduction of biodesigned, animal-free collagen technologies is revolutionizing the ingestible beauty industry. ### Vegan Collagen Supplements The rise of vegetarian and vegan collagen supplements meets the needs of consumers with more restrictive diets. ## What the Plant-Based Collagen trend means for industry ### For Beauty and Skincare The trend towards plant-based and animal-free collagen products is shaking up the beauty and skincare industry. ### For Health and Wellness The increasing popularity of collagen supplements highlights growth opportunities in the health and wellness industry. ### For Food and Beverage The development of vegan and vegetarian collagen products is creating opportunities for innovation and growth in the food and beverage industry. ## Workshop question How can your brand pivot to be more inclusive? ## Trend signals for Plant-Based Collagen Trend score 4.2 out of 10, from popularity 61%, activity 55%, freshness 10%. - Popularity: 61% - Activity: 55% - Freshness: 10% ## Examples of the Plant-Based Collagen trend 9 featured examples from Apr 17, 2020 to Jun 28, 2022. - [Vegan Collagen Alternatives](https://www.trendhunter.com/trends/vecollal): VeCollal Has Developed a Product That Mimics Human Collagen (Category: Eco) Implication: VeCollal's vegan collagen could potentially offer healthcare companies a new, sustainable way to support patients with collagen deficiencies. - [Animal-Free Collagen Ingredients](https://www.trendhunter.com/trends/geltor-vegan-collagen): Geltor Vegan Collagen is Suited for Food and Drinks (Category: Marketing) Implication: The food and beverage industry could potentially disrupt the traditional animal-based collagen market by incorporating vegan collagen ingredients into their products. - [Plant-Based Collagen Powders](https://www.trendhunter.com/trends/copina-co): Copina Co's Collagen Boosters are Available in Three Flavor Varieties (Category: Lifestyle) Implication: The beauty and skincare industry can tap into the demand for plant-based collagen powders and adaptogenic products to create innovative and sustainable anti-aging solutions. - [Biodesigned Animal-Free Collagen](https://www.trendhunter.com/trends/animalfree-collagen): Geltor Revolutionized the Ingestible Beauty Industry with Collume (Category: Fashion) Implication: Geltor's biodesigned collagen technology has the potential to disrupt the skincare industry by offering animal-free alternatives. - [Vegetarian Collagen Capsules](https://www.trendhunter.com/trends/vegetarian-collagen): Care/of Fills a Niche in the Beauty Supplement Market (Category: Business) Implication: Incorporating vegetarian collagen into beauty and personal care products presents an innovative opportunity to tap into the growing market of conscious consumers. - [Vegan Collagen Gummy Snacks](https://www.trendhunter.com/trends/vegan-collagen-booster): Herbaland's Vegan Collagen Booster Gummies are Packed with Nutrients (Category: Lifestyle) Implication: The vegan collagen gummy snacks align with the growing demand for nutritional supplements focused on specific health benefits like joint support, skincare, and overall wellness. - [Vegan Collagen Body Butters](https://www.trendhunter.com/trends/vegan-collagen-body-butter): Pacifica Beauty Now Offers a New Hydrating Body Butter (Category: Fashion) Implication: There is a growing demand for vegan and natural beauty products, providing an opportunity to create new and innovative products. - [Vegan Collagen Powders](https://www.trendhunter.com/trends/aloe-gorgeous): Ora's Aloe Gorgeous Powder is Vegan and is Packed with Vitamins (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the trend of vegan collagen powders by offering a wide range of plant-based collagen supplements and promoting their benefits fo… - [Fungi Collagen Extract Bronzers](https://www.trendhunter.com/trends/vegan-collagen-extract): Milk Makeup's Bronzers are Complete with Vegan Collagen Extract (Category: Fashion) Implication: As shown by Milk Makeup's use of innovative ingredients and product lines, the beauty and personal care industry has room for innovation in sustainable and comprehensive products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)