# Plant-Based Baby Baby brands expand their offerings for plant-based infant care. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Jul 11, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plantbased-baby ## Key Figures - Trend score: 4.1/10 - Evidence articles: 9 ## What is the Plant-Based Baby trend? **Plant-Based Baby:** With many baby products in the market containing harsh chemicals, brands are expanding their offerings for plant-based baby items. These items offer cruelty-free ingredients that reduce their environmental footprint. ## The consumer insight behind the Plant-Based Baby trend Millennial parents are well-versed in the dangers of climate change and the pollution crisis, especially as they see the consequences unfold in real-time while being urged by the scientific community to minimize their carbon footprint. As a result, Millennial parents are opting for eco-friendly products for themselves and their children to impart the same sustainable ethos into the next generation. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 28, 2018 to May 27, 2021 - Published: Jul 11, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Plant-Based Baby trend 9 featured examples from Feb 28, 2018 to May 27, 2021. - [Sustainable Plant-Based Baby Products](https://www.trendhunter.com/trends/plantbased-baby-products): California Baby is Moving to 100% Eco-Conscious Packaging (Category: Eco) Implication: The baby care industry can capitalize on the growing trend of plant-based, sustainable and eco-conscious products, catering to the needs of environmentally conscious parents. - [Affordable Plant-Based Baby Products](https://www.trendhunter.com/trends/plant-based-baby-products): Hello Bello Shares Quality Baby Necessities Through Walmart (Category: Eco) Implication: The baby product industry has the potential to be disrupted by the introduction of affordable plant-based products like Hello Bello. - [Soft Plant-Based Diapers](https://www.trendhunter.com/trends/huggies-special-delivery): Huggies Special Delivery Diapers are Hypoallergenic & Fragrance-Free (Category: Life-Stages) Implication: The baby products industry can benefit from developing new products that are eco-friendly, hypoallergenic, and sustainable. - [Free-From Teething Treats](https://www.trendhunter.com/trends/organic-baby-teethers): Healthy Times' Organic Baby Teethers Nourish with Fruits & Vegetables (Category: Lifestyle) Implication: Companies in the baby food industry have the ability to create organic, healthy options for teething babies. - [Plant-Based Infant Food Lineups](https://www.trendhunter.com/trends/sprout-foods): These New Sprout Foods Products are All Organic (Category: Lifestyle) Implication: Organic food brands can expand their product lines to include more plant-based options for infants and toddlers. - [Plant-Based Toddler Formulas](https://www.trendhunter.com/trends/toddler-formula): Else Nutrition Offers an Alternative to Dairy-Based Baby Nutrition (Category: Life-Stages) Implication: The plant-based toddler formulas can disrupt the baby formula industry by providing parents and caregivers with more plant-based options that are free from dairy and soy. - [Quickly Compostable Baby Wipes](https://www.trendhunter.com/trends/compostable-baby-wipes): Coterie's Sustainable Baby Wipes Break Down in Weeks (Category: Eco) Implication: There is a need for innovation in the baby products industry to develop more sustainable options for parents concerned with environmental impact. - [Efficient Plant-Based Diapers](https://www.trendhunter.com/trends/healthynest-diapers): Healthynest Diapers are Sustainably Made, Ultra-Absorbent and Comfy (Category: Eco) Implication: Using plant-based and sustainable materials can transform the production of diapers and other baby essentials. - [Plant-Based Baby Supplements](https://www.trendhunter.com/trends/bebe-latte): The Latte Co's Bebe Latte Boasts Essential Vitamins (Category: Life-Stages) Implication: The plant-based baby supplements trend presents disruptive innovation opportunities for the baby formula industry to create more sustainable and nutritious alternatives to traditi… **Workshop question:** How can you create a product/service that better matches with your consumers' values? ## Themes within the Plant-Based Baby trend ### Plant-Based Baby Products Millennial parents are opting for eco-friendly products for themselves and their children ### Sustainable Packaging Many influential brands are recognizing the environment and switching to eco-friendly packaging materials ### Efficient Plant-Based Diapers Parents are looking for diapers that offer high-quality plant-based materials while also being ultra-absorbent and comfortable ## What the Plant-Based Baby trend means for industry ### For Organic Food Industry Brands like Sprout Foods are creating plant-based infant food lineups as the demand for organic foods among consumers is increasing ### For Retail Industry Hello Bello's affordable plant-based baby products are exclusively available through Walmart stores, catering to Millennial parents' demand for simple, non-toxic solutions ### For Biodegradable Wipes Industry Coterie's sustainable baby wipes, made with VEOCEL branded Lyocell Fibers, provide parents with a safe and sustainable solution while breaking down in weeks ## Trend signals for Plant-Based Baby Trend score 4.1 out of 10, from popularity 56%, activity 57%, freshness 9%. - Popularity: 56% - Activity: 57% - Freshness: 9% ## Recent trend clusters - [Moment mapping](https://www.trendhunter.com/protrends/occasion-based-supplements) (Lifestyle) - [Occasion Extensions](https://www.trendhunter.com/protrends/seasonal-snack-marketing) (Lifestyle) - [Shelf Choreography](https://www.trendhunter.com/protrends/spirits-merchandising-strategy) (Lifestyle) - [Readable Sensing](https://www.trendhunter.com/protrends/connected-exam-tools) (Lifestyle) ## Trending in Lifestyle - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)