# Plant-Based AI Vegan brands are elevating their products with the help of artificial intelligence. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Aug 7, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/plantbased-ai ## Key Figures - Trend score: 4.1/10 - Evidence articles: 7 ## What is the Plant-Based AI trend? **Plant-Based AI:** Brands in the plant-based category are developing their own technology or partnering up with a specialized company in order to bring the integrity of their vegan products to a new level. In this space, artificial intelligence is used to determine the best ingredients and recipe ratios for optimal consumer experience, especially when it comes to texture and health benefits. ## The consumer insight behind the Plant-Based AI trend Through a combination of wanting to be healthier in their lifestyle choices and determined to lessen their carbon footprint in light of climate change, many contemporary consumers are limiting their intake of animal-based products or switching to a vegan diet altogether. As this proves to be a challenge for some, individuals look for a seamless introduction into the plant-based experience as they attempt to embrace more sustainable alternatives. In this space, many emphasize the need for flavor and texture since it is an important part in their ability to enjoy their meal. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 5, 2020 to Mar 14, 2023 - Published: Aug 7, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plant-Based AI trend ### AI-Driven Plant-Based Products The combination of AI and plant-based products is being used to create diverse and sustainable offerings that replicate animal-derived foods and support ethical and health-conscious consumer choices. ### Ingredient Analysis Through AI AI-generated flavors and ingredient analytics offer opportunities for developing new taste profiles, enhancing existing products, and streamlining R&D processes. ### Menu Scanning with AI Tech AI-powered apps and portals are addressing the information gap in the food industry by scanning menus and providing personalized dietary recommendations to people with specific needs. ## What the Plant-Based AI trend means for industry ### For Food & Beverage Industry The food & beverage industry can leverage AI-powered ingredient analysis and formulation to develop new plant-based products that cater to evolving consumer needs, and provide personalized dietary options through menu scanning services. ### For Artificial Intelligence Industry AI has immense potential for developing solutions and applications that enhance and optimize plant-based food offerings through flavor profiling, recipe generation, and ingredient discovery. ### For Health & Wellness Industry The health & wellness industry can capitalize on the growing demand for sustainable and ethical food choices by partnering with AI-driven startups to develop innovative plant-based products that prioritize consumer health and nutrition needs. ## Workshop question How might you elevate the integrity of your vegan product? ## Trend signals for Plant-Based AI Trend score 4.1 out of 10, from popularity 68%, activity 40%, freshness 15%. - Popularity: 68% - Activity: 40% - Freshness: 15% ## Examples of the Plant-Based AI trend 7 featured examples from Aug 5, 2020 to Mar 14, 2023. - [AI-Driven Plant-Based Products](https://www.trendhunter.com/trends/kraft-heinz-and-notco): Kraft Heinz and NotCo are Launching a New Joint Venture (Category: Business) Implication: The CPG industry will benefit from the innovation opportunities in plant-based products brought about by AI technology. - [Ingredient-Analyzing Software](https://www.trendhunter.com/trends/find-the-perfect-ingredient): JourneyAI Helps Brands Find the Perfect Ingredient for Their Recipes (Category: Tech) Implication: The food and beverage industry can leverage JourneyAI's ingredient-analyzing software to optimize their product offerings and create innovative recipes. - [Vegan Chocolate Donuts](https://www.trendhunter.com/trends/notmanjxr): NotCo Partnered with Dunkin' to Launch Vega Dulce de Leche Donuts (Category: Lifestyle) Implication: The use of artificial intelligence to create plant-based foods presents an opportunity for disruption in the food industry. - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders): NotChicken Tenders are Made with Bamboo, Peach Powder & Fava Beans (Category: Lifestyle) Implication: The use of AI and unique ingredient combinations is disrupting the traditional food industry and creating new opportunities for plant-based product development. - [AI-Created Beef Flavors](https://www.trendhunter.com/trends/beef-taste): Firmenich's AI Generated a Beef Taste for Plant-Based Meat Alternatives (Category: Lifestyle) Implication: The flavor formulation industry is shifting to innovative AI approaches to make flavors that meet consumer demands and drive plant-based options. - [AI-Generated Chicken Alternatives](https://www.trendhunter.com/trends/notchicken): Artificial Intelligence Technology Was Used to Create NotChicken (Category: Lifestyle) Implication: The food industry can take advantage of the use of AI technology to create plant-based alternatives to traditional meat products. - [AI-Powered Menu Scanners](https://www.trendhunter.com/trends/menu-scanner): Honeycomb.ai Uses Artificial Intelligence to Consider Dietary Needs (Category: Lifestyle) Implication: Restaurants and food service companies can leverage AI-powered menu scanners to improve customer satisfaction and engagement with personalized nutrition options. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)