# Plant Toothpaste Plant-based toothpaste ingredients are increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 21, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plant-toothpaste ## Key Figures - Trend score: 5.1/10 - Evidence articles: 8 ## What is the Plant Toothpaste trend? **Plant Toothpaste:** Emerging and established brands in the dental hygiene space are offering a more natural twist on traditional toothpaste with ingredients that are plant-based. These products aim to offer a more sustainable alternative to what most consumers are accustomed to in this category. ## The consumer insight behind the Plant Toothpaste trend Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 5, 2018 to Nov 23, 2022 - Published: Jan 21, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Plant Toothpaste trend ### Plant-Based Toothpaste Brands are offering a more natural twist on the traditional toothpaste with ingredients that are plant-based to offer a more sustainable alternative to what most consumers are accustomed to in this category. ### Eco-Friendly Packaging Companys are adapting their products to eco-friendly packaging to accommodate new consumer preferences for more sustainable products. ### Prebiotic Oral Care Consumer familiarity with prebiotics in everything has led to innovative plant-powered formulas in oral care products. ## What the Plant Toothpaste trend means for industry ### For Oral Hygiene Companies are creating plant-based and prebiotic toothpaste and oral care products while also adapting to eco-friendly packaging. ### For Health and Beauty The plant-based trend has extended beyond food as more companies are creating natural alternatives for skincare and hygiene products. ### For Sustainability The focus on eco-friendly packaging has extended beyond just oral hygiene and can be seen across various industries ranging from fashion to food. ## Workshop question How could your brand empower its customers to make small changes for a good cause? ## Trend signals for Plant Toothpaste Trend score 5.1 out of 10, from popularity 72%, activity 68%, freshness 13%. - Popularity: 72% - Activity: 68% - Freshness: 13% ## Examples of the Plant Toothpaste trend 8 featured examples from Sep 5, 2018 to Nov 23, 2022. - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab): Krush's Take on Toothpaste is Waterless, Plastic-Free & Refillable (Category: Lifestyle) Implication: Oral care companies can innovate products and packaging to meet the growing demand for sustainable and eco-friendly options. - [Plant-Based Sustainable Toothpastes](https://www.trendhunter.com/trends/vegan-toothpaste-in-recyclable-tubes): Colgate Launched Vegan Toothpaste in Recyclable Tubes (Category: Eco) Implication: Opportunities for companies in the oral hygiene industry to adapt products to be more sustainable and eco-friendly. - [Plant-Based Toothpaste Launches](https://www.trendhunter.com/trends/fresh-peppermint): Green Goo Created a 'Fresh Peppermint' Toothpaste Made Form Plants (Category: Eco) Implication: Companies in the natural health and wellness industry can expand their offerings to include plant-based oral care products that cater to a growing consumer demand for natural ingr… - [Chewable Tablet Toothpastes](https://www.trendhunter.com/trends/bite-toothpaste-bits): The Bite Toothpaste Bits Prevent Unnecessary Product Waste (Category: Fashion) Implication: Companies in the oral care industry can innovate with new product offerings that are more convenient and eco-friendly. - [Prebiotic Plant-Powered Toothpastes](https://www.trendhunter.com/trends/plantpowered-toothpaste): Desert Essences' Toothpaste Cultivates a Healthy Microbiome (Category: Lifestyle) Implication: Opportunity for dental care brands to introduce plant-powered toothpastes and brushing rinses that promote a healthy mouth microbiome. - [Clean-Ingredient Toothpastes](https://www.trendhunter.com/trends/clean-ingredient-toothpaste): Natean's Formulas Intersect Science and Nature (Category: Fashion) Implication: Oral care brands can innovate by prioritizing clean-ingredient formulas and investing in sustainable packaging solutions. - [Olive-Leaf CBD Toothpastes](https://www.trendhunter.com/trends/cbd-elixir-toothpaste): The CBD Elixir Toothpaste Utilizes the Natural Herb's Benefits (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating CBD and natural herb extracts into toothpaste formulations to offer consumers a unique and effective oral care experience. - [Naturally-Powered Personal Care Products](https://www.trendhunter.com/trends/toms-of-maine-products): These New Tom's of Maine Products are Effective (Category: Marketing) Implication: The personal care industry can capitalize on the trend towards natural and chemical-free products while innovating with long-lasting odor protection solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)