# Plant Supplement Supplements cater specific to the needs of those with vegan diets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 16, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plant-supplement ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Plant Supplement trend? **Plant Supplement:** Supplements that are targeted specifically to the needs of vegans are on the rise, as those who subscribe to the restricted diet turned to alternative sources to receive nutrients like iron. By accommodating those on restricted diets, brands are able to cater to a wider range of consumers. ## The consumer insight behind the Plant Supplement trend As the wellness industry expands, consumers who practice wellness-related rituals are increasingly looking to avoid being overwhelmed by the many choices they now have in this space. For some consumers, it's easier to cut through the "fluff" and be served products that work for their specific needs, rather than having to do the research themselves to understand what's best for them. When brands in this space market to more specific preferences and lifestyle habits, they're able to appeal to those who prefer simply labeled solutions for the issues they're aiming to tackle. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 29, 2018 to Oct 29, 2019 - Published: Oct 16, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plant Supplement trend ### Targeted Vegan Supplements Supplement brands are catering to specific needs of vegan diets by offering dedicated supplements for particular nutrients, driving demand for vegan-friendly products. ### Seed-Based Supplements Supplements leveraging the nutritional benefits of seeds and cold-pressed oils present a disruptive innovation opportunity in the health industry. ### Vegan Multivitamins and Protein Bars Targeted vegan supplements such as vegan multivitamins and protein bars offer a new product category to health and wellness brands extending audience reach. ## What the Plant Supplement trend means for industry ### For Health Supplements Increased demand for vegan and targeted supplements offers an opportunity in the consumer health supplement industry. ### For Nutrition Seed-based supplements present a novel approach to the traditional means of delivering nutrition through products like vitamin pills and nutrition bars. ### For Plant-Based Foods Targeted vegan supplements, such as multivitamins, open up a new market category for brands already providing plant-based food options. ## Workshop question How could your brand create products more targeted to niche consumer preferences? ## Trend signals for Plant Supplement Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 9%. - Popularity: 58% - Activity: 51% - Freshness: 9% ## Examples of the Plant Supplement trend 7 featured examples from Jan 29, 2018 to Oct 29, 2019. - [Plant-Based Multivitamin Capsules](https://www.trendhunter.com/trends/holier): Holier Creates Supplements for Vegan & Mostly Plant-Based People (Category: Lifestyle) Implication: The growing demand for targeted supplements for vegan and 'veganish' consumers presents an opportunity for vegan and vegetarian food product companies to expand their offerings. - [Seed-Powered Vitamin Supplements](https://www.trendhunter.com/trends/vitaminseed-seedshotz): The Vitaminseed Seedshotz are Non-GMO, Vegan and Gluten-Free (Category: Lifestyle) Implication: Opportunity for product development in the health and wellness industry to cater to consumers seeking simplified ways to maintain optimal health. - [Brain-Boosting Cherry Shots](https://www.trendhunter.com/trends/cherry-bo2mb): Cherry Bo2mb Gives Sustainable Brain Energy Without Sugar or Caffeine (Category: Lifestyle) Implication: Cherry Bo2mb disrupts the health and dietary supplements industry by introducing a brain-boosting energy drink without the common use of sugar, caffeine, and artificial ingredient… - [Collagen Production-Boosting Supplements](https://www.trendhunter.com/trends/sakara-life-source-super-powder): The Sakara Life Source Super Powder is Protein-Packed (Category: Lifestyle) Implication: The supplement industry is being disrupted by the increasing demand for plant-based and natural supplements. - [Vegan Supplement Gels](https://www.trendhunter.com/trends/vegan-essentials): Healthycell's Vegan Essentials Adds Nutrients to a Plant-Based Diet (Category: Lifestyle) Implication: Disruptive innovation opportunity: Invest in research and development to create vegan-friendly and easily-digestible nutritional supplements that address specific dietary needs. - [Vegan-Targeted Supplements](https://www.trendhunter.com/trends/vegan-supplement): The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets (Category: Lifestyle) Implication: The supplements industry can capitalize on the trend of creating vegan and plant-based products that cater to specific dietary needs. - [Superfood Protein Bars](https://www.trendhunter.com/trends/superfood-protein): Simply Raw's Raw BA Protein Bars Boast Ingredients like Cacao and Spirulina (Category: Lifestyle) Implication: The health food industry can capitalize on the growing interest in superfood protein bars to develop and market new products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)