# Plant Latte Lattes based in plants offer both aesthetics and nutrition. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 13, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plant-latte ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Plant Latte trend? **Plant Latte:** Plant-based lattes are no longer items that are specific to vegans, as social media-friendly designs and dynamic flavors take over the once-standard items this industry offered. The shift towards widely-available plant-based lattes reveals the growing prominence of veganism in the food industry, which is also highly flexible in its ability to employ Instagrammable visuals. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 15, 2016 to Oct 13, 2017 - Published: Dec 13, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Plant Latte trend ### Adaptogenic lattes “Dusted Latte” drinks featuring adaptogens and superherbs offer a healthy alternative to standard coffee drinks while also promoting stress-regulation and decreased inflammation. ### Plant-Based Lattes A growing shift towards plant-based lattes opens up opportunities for businesses in the food industry to cater to a wider clientele and employ Instagram-friendly visuals. ### Specialty milk for kids The popularity of allergy-friendly, plant-based alternatives for infants is on the rise, as Bebe Latte introduces dairy-free and organic milk options catering to young children's nutritional needs. ## What the Plant Latte trend means for industry ### For Fitness food industry The emergence of plant-based lattes and adaptogenic lattes provides the fitness food industry an opportunity to create healthy alternatives to traditional latte drinks. ### For Specialty coffee industry The introduction of plant-based and milk alternatives extends opportunities for the specialty coffee industry to make coffee and latte products more inclusive for dietary needs. ### For Baby food industry The popularity of specialty, plant-based milk for infants has provided stars-up in the baby food industry an opportunity to create more nutritionally advanced milk powders and plant-based options for babies. ## Workshop question How can your brand create products or experiences that cater to emerging demographics, or to the social media-dominated marketing world? ## Trend signals for Plant Latte Trend score 3.7 out of 10, from popularity 51%, activity 52%, freshness 8%. - Popularity: 51% - Activity: 52% - Freshness: 8% ## Examples of the Plant Latte trend 4 featured examples from Jul 15, 2016 to Oct 13, 2017. - [Blue Algae Lattes](https://www.trendhunter.com/trends/blue-algae): Matcha Mylkbar's 'Smurf Latte' Has a Strange Sweet and Sour Taste (Category: Unique) Implication: Opportunity for cafes to differentiate themselves by offering unique and visually appealing drinks like the 'Smurf Latte' that can attract customers seeking novel dining experienc… - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/plant-based-milk-for-kids): 'Bebe Latte' Introduces a Dairy-Free, Plant-Based Milk for Kids (Category: Lifestyle) Implication: Creating and marketing specialty food and beverage products for infants that cater to specific dietary needs and preferences. - [Coconut Milk Cappuccinos](https://www.trendhunter.com/trends/coconut-milk-cappuccino): The Coco Aloha Cappuccino is Made with a Base of Creamy Coconut Milk (Category: Lifestyle) Implication: The food and beverage industry can cater to the increasing demand for plant-based alternatives for specialty coffee drinks and offer on-the-go options for health-conscious consume… - [Powdered Herbal Lattes](https://www.trendhunter.com/trends/latte-drinks): Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs (Category: Lifestyle) Implication: Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)