# Plant Kits Contemporary plant kits suit the lifestyles of young consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 12, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/plant-kits ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Plant Kits trend? **Plant Kits:** Brands releasing curated plant kits are prioritizing ease of use and contemporary designs in order to appeal to Millennial and Gen Z demographics. These products help consumers take part in plant-care as a hobby. ## The consumer insight behind the Plant Kits trend Skill-building among younger demographics has become increasingly popular especially as the ongoing pandemic continues to impact their day-to-day routines. Plant-care is particularly popular because of the likelihood of Millennials and Gen Z living in small spaces within cities that have limited green space. These demographics seek out brands that allow them to explore their hobbies and chosen skills in a way that suits their aesthetic preferences as well as their lifestyles. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 26, 2019 to Apr 9, 2021 - Published: Apr 12, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Plant Kits trend ### Curated Plant Kits Brands releasing curated plant kits are prioritizing ease of use and contemporary designs in order to appeal to Millennial and Gen Z demographics. These products help consumers take part in plant-care as a hobby. ### Skill-building Hobbies Skill-building among younger demographics has become increasingly popular especially as the ongoing pandemic continues to impact their day-to-day routines. These demographics seek out brands that allow them to explore their hobbies and chosen skills in a way that suits their aesthetic preferences as well as their lifestyles. ### Self-Care Home-grown Self-care has become a trend among consumers who opt for products that aim to improve their well-being. Plant kits and the ability to grow plants at home have become a popular trend feeding this lifestyle choice. ## What the Plant Kits trend means for industry ### For Home and Garden Retail Retailers with an explorative range of plant kits and tools that cater to varying demographics have an opportunity for market growth. ### For E-commerce Online retailers equipped to provide a wide array of plant care options and kits for beginners have disrupted the market. ### For Gardening Supplies and Equipment For businesses cited above in Home and Garden Retail, there is an opportunity for more growth with the plant kit boom, specifically in equipment and supplies. ## Workshop question How is your brand curating simple product experiences for customers? ## Trend signals for Plant Kits Trend score 6.1 out of 10, from popularity 85%, activity 88%, freshness 10%. - Popularity: 85% - Activity: 88% - Freshness: 10% ## Examples of the Plant Kits trend 4 featured examples from Nov 26, 2019 to Apr 9, 2021. - [Self-Care Gardening Kits](https://www.trendhunter.com/trends/gardening-gift-set): Modern Sprout's Gardening Gift Sets Include Candles & More (Category: Art & Design) Implication: Modern Sprout addresses the growing wellness industry by combining gardening with items, such as candles and tea sets. - [Portable Tree Planting Kits](https://www.trendhunter.com/trends/mini-bonsai-starter): This Mini Bonsai Starter a Traditional Pot, Stones, Soil and More (Category: Eco) Implication: As the demand for at-home botanist kits increases, there will be a growing market for garden retailers to offer a wide range of plant products and accessories for consumers of all… - [Curated Plant Kits](https://www.trendhunter.com/trends/bloomscapes-bloom-kits): Bloomscape's Bloom Kits Take the Guesswork Out of Gardening (Category: Lifestyle) Implication: The home and garden industry has an opportunity to offer highly curated plant products that offer solutions to common gardening problems. - [Self-Watering Flower Growing Kits](https://www.trendhunter.com/trends/stunning-flower-growing-kits): OUI Offers Sophisticated and Stunning Flower Growing Kits (Category: Lifestyle) Implication: Home decor companies can capitalize on the trend of indoor gardening by offering self-watering kits that are both functional and aesthetically pleasing. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)