# Pit Stop Luxury Airports with an air of elegance communicate prestige. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 24, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/pit-stop-luxury ## Key Figures - Trend score: 2.7/10 - Evidence articles: 7 ## What is the Pit Stop Luxury trend? **Pit Stop Luxury:** Frequent travel is an activity that communicates prestige; in an attempt to imbue the entire travel process with a feel of status, airports are receiving luxurious updates. This enhances the overall experience of tourism, ringing true to the old adage, "it's not the destination, but the journey." ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 8, 2012 to Jul 22, 2015 - Published: Jun 24, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Pit Stop Luxury trend ### Luxury airport amenities With the rise of frequent travel, airports are receiving luxurious updates to enhance the overall experience of tourism, presenting opportunities for businesses to innovate on how they can provide customized amenities for travelers. ### Multi-sensory experiences As customers look for unique experiences, companies are providing multi-sensory experiences like Petrossian's Picnic Pack or Martell's immersive sensory experiences that cater to all their senses, leaving a lasting impact on customers. ### Pet-friendly luxury services ARK terminal's use of luxury facilities that pamper pets, presents innovative opportunities for businesses looking to go above and beyond in customer services by providing pet-friendly services. ## What the Pit Stop Luxury trend means for industry ### For Travel and Hospitality Trends such as luxurious airport amenities, foodie guides, airport food options, departure lounge cinemas, and pet-friendly luxury services require creative adaptation from businesses in the travel and hospitality industry to better cater towards customer needs. ### For Design and Architecture Priestmangoode's Recovery Lounge and Ora Ito's airport departure lounge cinema are examples of innovation in design and architecture in industries such as aviation, medical, and entertainment that can cater to customers' needs and reimagine the traditional look and feel of establishments. ### For Food and Beverage Petrossian's Champagne, Caviar House & Prunier's light sculpture, and Martell's immersive sensory experience showcase the importance of catering diverse and unique food experiences to customers, offering innovation opportunities to the food and beverage industry in airports and hospitality. ## Trend signals for Pit Stop Luxury Trend score 2.7 out of 10, from popularity 34%, activity 38%, freshness 8%. - Popularity: 34% - Activity: 38% - Freshness: 8% ## Examples of the Pit Stop Luxury trend 7 featured examples from Dec 8, 2012 to Jul 22, 2015. - [Pet-Friendly Airport Terminals](https://www.trendhunter.com/trends/ark-terminal): New York's John F. Kennedy Airport is Adding a Luxury ARK Terminal (Category: World) Implication: Hotels and resorts can integrate luxury pet services to attract pet owners and provide a unique experience. - [Departure Lounge Cinemas](https://www.trendhunter.com/trends/centre-beaugrenelle): Ora Ito Makes the Centre Beaugrenelle Look Like an Airport (Category: Art & Design) Implication: Designers and architects can experiment with unique aesthetics that break the mold of traditional cinemas, offering better experiences to the moviegoers. - [Multi-Sensory Cognac Shops](https://www.trendhunter.com/trends/spirits-store): Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience (Category: Marketing) Implication: The alcohol retail industry can utilize multi-sensory experiences to create brand differentiation and engage consumers in a memorable way, as seen in Martell's airport spirits sto… - [Luxurious Hospital Beds](https://www.trendhunter.com/trends/recovery-lounge): The Recovery Lounge Brings New Ideas to a Stagnant Hospital Atmosphere (Category: Art & Design) Implication: The innovative hospital bed design trend presents disruptive innovation opportunities for companies in the healthcare industry to improve patient experience and outcomes. - [Luxe Airport Foods](https://www.trendhunter.com/trends/caviar-in-the-air): Petrossian’s Champagne Offers 'Caviar in the Air' for Posh Travelers (Category: World) Implication: Offering exclusive food and beverage options to upscale passengers, revolutionizing the in-flight dining experience. - [Swirling Light Sculptures](https://www.trendhunter.com/trends/emergence-by-cinimod-studio): Emergence by Cinimod Studio is Inspired by a School of Fish (Category: Art & Design) Implication: Luxury restaurants and hotels can enhance their decor and customer experience by incorporating dynamic light installations like Emergence by Cinimod Studio. - [Airport Foodie Guides](https://www.trendhunter.com/trends/food-on-the-fly): The 'Food on the Fly' Guide Exposes Heathrow Airport's Delicacies (Category: World) Implication: The trend of providing higher quality and diverse food options at airports presents an opportunity for disruptive innovation in airport food retail, such as incorporating local cu… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)