# Pistachio Dairy Pistachio-based dairy products become popular alternatives to milk. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 4, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pistachio-dairy ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Pistachio Dairy trend? **Pistachio Dairy:** Pistachio-based dairy products are becoming an increasingly popular alternative to milk and other alternative-milk based items. These milks and butters offer a mild taste and nutritional content. ## The consumer insight behind the Pistachio Dairy trend Consumers' growing focus on alternative dairy products doesn't just come from lactose intolerance or veganism. Often, people opt for alternative dairy options because they view them as healthier choices, and because their formulations make them just as effective in taste and function as dairy. Thus, consumers expect that brands offer them a diverse range of options when it comes to alternative ingredients. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 15, 2019 to Dec 5, 2020 - Published: Dec 4, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Pistachio Dairy trend ### Growing demand for alternative dairy products Consumers are seeking healthier choices and expect a diverse range of alternative ingredients. ### Increasing popularity of plant-based milk alternatives Consumers are interested in unique tastes, textures, better-for-you nutritional values, and ability to pair well with different food and beverage products. ### Rising trend of indulgent vegan butters Vegan and health-conscious consumers are favoring indulgent butters that are healthy, eco-friendly, and feature a single ingredient. ## What the Pistachio Dairy trend means for industry ### For Dairy alternatives Brands continue to cater to consumers' expectations for a diverse range of alternative ingredients ### For Plant-based food and beverage Brands focus on introducing plant-based milk alternatives with unique tastes and textures. ### For Vegan and organic food Brands benefit from consumer demand for indulgent vegan butters that are healthy, eco-friendly, and feature a single ingredient. ## Workshop question How is your brand catering to consumers' desire for alternative ingredients? ## Trend signals for Pistachio Dairy Trend score 2.9 out of 10, from popularity 41%, activity 38%, freshness 9%. - Popularity: 41% - Activity: 38% - Freshness: 9% ## Examples of the Pistachio Dairy trend 4 featured examples from Mar 15, 2019 to Dec 5, 2020. - [Indulgent Vegan Pistachio Butters](https://www.trendhunter.com/trends/pistachio-butters): The Nomz Pistachio Butter Plants a Tree for Each Pruchase (Category: Lifestyle) Implication: Health food brands should leverage the success of Nomz's vegan and organic pistachio butter to innovate and meet the growing demand for healthy and eco-friendly food products. - [Pistachio Milk Alternatives](https://www.trendhunter.com/trends/pistachio-milk): Three Trees' Pistachio Nutmilk is Ideal with Cereal, Chai Tea & Coffee (Category: Lifestyle) Implication: The food and beverage industry can explore new product development and innovation in the plant-based milk alternative market, targeting health-conscious consumers. - [Barista-Friendly Pistachio Milks](https://www.trendhunter.com/trends/pistachio-milks): Táche Has a Sweet and Nutty Flavor Profile & Froths Well (Category: Lifestyle) Implication: Companies that specialize in dairy-free products can expand their offerings to include innovative plant-based milk alternatives. - [Pistachio-Based Nut Butters](https://www.trendhunter.com/trends/salted-pistachio-butter): The Nutty Gourmet Just Launched a Decadent Salted Pistachio Butter (Category: Lifestyle) Implication: Innovations in nut butter flavors and ingredients contribute to the ever-evolving food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)