# Pinned Promotion Leveraging the popularity of Pinterest in sales and marketing. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 20, 2012 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pinned-promotion ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Pinned Promotion trend? **Pinned Promotion:** Over the course of the year, Pinterest has exploded as a social media phenomenon to become the third most popular social network behind Facebook and Twitter. Not surprisingly, brands are now putting more effort into Pinterest marketing campaigns and using the idea of pinning as the foundation of their online marketing initiatives, which range from contests and curated content to philanthropic endeavors. As consumers are visual creatures, the use of Pinterest and image-based marketing may help to convert more online referrals and promotions into actual revenue. ## At a Glance - Evidence: 6 featured examples - Articles from: May 12 to Sep 9, 2012 - Published: Sep 20, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Pinned Promotion trend ### Image-based marketing The rise in popularity of image-based social media platforms like Pinterest creates opportunities for brands to execute creative marketing initiatives that appeal to visual-centric consumers. ### Social media philanthropy Social media can be leveraged for philanthropic efforts, as seen in the Elizabeth Arden 'Pin It to Give It' campaign that donates a cosmetic item to a deserving candidate for every repin containing #PinItToGiveIt in the caption. ### Personalization through social media Social media platforms like Pinterest can be used as a tool for personalization in retail, as seen in the Zappos 'PinPointing' app that provides shoppers with product suggestions based on what they post on Pinterest. ## What the Pinned Promotion trend means for industry ### For Marketing and advertising The rise of image-based social media platforms such as Pinterest creates opportunities for creative marketing initiatives that appeal to visual-centric consumers. ### For Retail Personalized retail and social shopping have been on the rise, creating opportunities for brands to leverage social media platforms such as Pinterest for personalized product recommendations. ### For Philanthropy Social media can be leveraged for philanthropic efforts, as seen in campaigns like the Elizabeth Arden 'Pin It to Give It' campaign that donates a cosmetic item to a deserving candidate for every repin containing #PinItToGiveIt in the caption. ## Trend signals for Pinned Promotion Trend score 3.8 out of 10, from popularity 67%, activity 40%, freshness 8%. - Popularity: 67% - Activity: 40% - Freshness: 8% ## Examples of the Pinned Promotion trend 6 featured examples from May 12 to Sep 9, 2012. - [Pinterest CVs](https://www.trendhunter.com/trends/empowerment-of-the-individual): Wanda Catsman Uses Social Media to Land a Job (Category: Life-Stages) Implication: Social media is an ecosystem that requires experts with advertising and branding skills to assist individuals in establishing professional profiles and promoting themselves online. - [Pinterest-Hijacking Campaigns](https://www.trendhunter.com/trends/uniqlo-dry-mesh-project): UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users (Category: Marketing) Implication: An ever-evolving industry that requires constant innovation to stand out in a saturated market. - [Social Scavenger Hunt Stunts](https://www.trendhunter.com/trends/peugeot-pinterest-puzzle-campaign): The Peugeot Pinterest Puzzle Campaign is Creatively Engaging (Category: Pop Culture) Implication: The Peugeot Pinterest Puzzle campaign demonstrates how automotive brands can use social media for creative marketing and engagement. - [Personalized Pin-Based Retail](https://www.trendhunter.com/trends/zappos-pinpointing): Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts (Category: Business) Implication: Fashion retailers can use personalized retail and social shopping trends to enhance the customer experience and increase sales. - [Philanthropic Pinterest Promos](https://www.trendhunter.com/trends/elizabeth-arden-pin-it-to-give-it): The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable (Category: Social Good) Implication: Opportunities for cosmetics brands to integrate philanthropy into their marketing strategies. - [Photo-Sharing Contests](https://www.trendhunter.com/trends/jetsetter-pin-it-to-win-it): The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire (Category: Pop Culture) Implication: Opportunity for travel companies to utilize photo-sharing contests to promote destinations and attract potential customers. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)