# Pink Marketing More big brands are choosing to go pink for Breast Cancer Awareness. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 10, 2010 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pink-marketing-more-big-brands-are-choosing-to-go-pink-for-breast-cancer-aw ## Key Figures - Trend score: 3.8/10 - Evidence articles: 14 ## What is the Pink Marketing trend? **Pink Marketing:** "Pink marketing" has become ubiquitous for Breast Cancer Awareness, and the Breast Cancer campaign has become a pop-culture symbol as younger generations catch on and want to participate in the now mainstream movement. Many brands are joining in to create niche products that promote the pink ribbon cause. The combination of cause marketing and fashion is still a relatively new concept (launching in the early 1990s with the AIDS red ribbon). Future marketers might consider what other industries can be partnered with to promote their cause. ## At a Glance - Evidence: 14 featured examples - Articles from: Feb 6, 2007 to Oct 10, 2009 - Published: Nov 12, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Themes within the Pink Marketing trend ### Cause Marketing The combination of cause marketing and fashion is still a relatively new concept, launching in the early 1990s with the AIDS red ribbon, and has become increasingly popular, presenting opportunities for businesses to use their products for advocacy. ### Pink Products Many companies realize that corporate social responsibility is high on consumer's minds and use pink products to show support for breast cancer awareness, presenting opportunities for businesses to engage with consumers by promoting a good cause through their work. ### Collaborations Collaborations between different industries such as automotive and fashion, or electronics and charity, are becoming increasingly popular for promoting awareness and raising funds for breast cancer, presenting opportunities for businesses to partner with organizations in different industries for advocacy. ## What the Pink Marketing trend means for industry ### For Fashion Fashion industry can fundraise and raise awareness by creating pink products, designing advocacy products, or collaborating with other industries on products for promotion. ### For Automotive The automotive industry can engage with consumers and fundraise for breast cancer by creating custom or limited edition vehicles, partnering with foundations for research and advocacy or promoting safe-driving initiatives. ### For Technology Technology companies can engage with consumers and fundraise for breast cancer by creating pink products, donating a percentage of sales or partnering with foundations for research and advocacy. ## Trend signals for Pink Marketing Trend score 3.8 out of 10, from popularity 46%, activity 61%, freshness 8%. - Popularity: 46% - Activity: 61% - Freshness: 8% ## Examples of the Pink Marketing trend 14 featured examples from Feb 6, 2007 to Oct 10, 2009. - [Ford Targets Sally](https://www.trendhunter.com/trends/ford-targets-sally-warriors-in-pink-2008-mustang-for-breast-cancer): Warriors in Pink 2008 Mustang For Breast Cancer (Category: Autos) Implication: The automotive industry can innovate by creating more cause-related marketing campaigns that align with their values and resonate with their target audience. - [Couture Pasties for Cancer](https://www.trendhunter.com/trends/couture-breast-cancer-nipple-pasties-gothfox-gets-playful-with-young-womens): Gothfox Gets Playful With Young Women's Awareness (Category: Naughty) Implication: Fashion brands can tap into the demand for fashionable breast cancer awareness products. - [Pink On The Green](https://www.trendhunter.com/trends/birdie-girl-golf-breast-cancer): Birdie Girl Golf Rethinks Breast Cancer (Category: Lifestyle) Implication: Sporting goods retailers can capitalize on socially-responsible products and gender-inclusive designs to appeal to more consumers and differentiate themselves from competitors. - [Haute Heels for a Cause](https://www.trendhunter.com/trends/salvatore-ferragamo-pink-collection): The Salvatore Ferragamo Pink Collection for Breast Cancer Research (Category: Fashion) Implication: Fashion brands partnering with charitable organizations to create special collections. - [Ford & Microsoft Team For Breast Cancer](https://www.trendhunter.com/trends/breast-cancer-pink-zune): Pink Zune (Category: Tech) Implication: Opportunity for consumer electronics companies to collaborate with charities and create limited edition products that support a cause. - [Pink For Breast Cancer](https://www.trendhunter.com/trends/breast-cancer-jell-o-coolwhip): Jell-O & CoolWhip Get Krafty (Category: Lifestyle) Implication: Explore opportunities to create pink-themed products or campaigns in the food and beverage industry. - [The Return of Pink](https://www.trendhunter.com/trends/pink-october-unofficial-very-pink-ways-to-suppoprt-breast-cancer-charities): 10 Pink Products for Breast Cancer (Category: Social Good) Implication: Companies in the consumer goods industry can create pink products that support breast cancer awareness and donate a portion of the profits towards related charities. - [Charitable Workouts](https://www.trendhunter.com/trends/cybex-pink-treadmill): Cybex Launches Pink Treadmill for Breast Cancer (Category: Lifestyle) Implication: Fitness equipment manufacturers are teaming up with non-profit organizations to create charitable products and campaigns that appeal to fitness enthusiasts and socially conscious… - [Golf Gear for Breast Cancer](https://www.trendhunter.com/trends/ryder-cup-pink-golf): Pink on the Green, Just Not At Ryder Cup (Category: Social Good) Implication: Opportunities for golf equipment companies to support breast cancer awareness and gain market share through the creation of pink golf gear lines and charitable partnerships. - [Pink Taxis (FOLLOW-UP)](https://www.trendhunter.com/trends/pink-taxi-signs-to-raise-awareness-about-breast-cancer): Breast Cancer Awareness Month In Iceland (Category: Social Good) Implication: Taxi companies can leverage their visibility and reach to raise awareness and support for breast cancer research and prevention. - [Toolkits for Women](https://www.trendhunter.com/trends/little-pink-toolkit-fix-your-car-and-join-the-fight-against-breast-cancer): Fix your Car and Fight Breast Cancer (Category: Social Good) Implication: Opportunity for disruptive innovation in the home improvement industry to cater to consumers seeking fashionable and stylish tools. - [Breast Cancer Campaign Filofox Leather Organiser](https://www.trendhunter.com/trends/filofax-breast-cancer-campaign-leather-organiser) (Category: Social Good) Implication: This industry has the opportunity to incorporate innovative designs and cause marketing strategies to attract customers and stay competitive. - [Glassware for the Cure](https://www.trendhunter.com/trends/riedel-breast-cancer): Proceeds from Riedel Breast Cancer Glasses Will Go to Charity (Category: Lifestyle) Implication: The glassware industry can explore creating specialty products to support charitable causes and increase brand loyalty. - [Pink is the New Christ](https://www.trendhunter.com/trends/cristo-redentor-pink-for-breast-cancer): Rio's 'Cristo Redentor' Goes Pink for Breast Cancer (Category: Social Good) Implication: Charities and non-profit organizations can leverage charity events and initiatives to raise awareness of their causes and to secure funding. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)