# Pine Craft Designers & researchers are creating a sustainable vision by employing pine needles. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 18, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pine-craft ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Pine Craft trend? **Pine Craft:** Designers, entrepreneurs, and researchers are developing processes that harness pine needles and transform them into tableware, cleaning tools, and even food sweeteners. The employment of this natural material does not only contribute to sustainability but diminishes the abundance of fallen pine needles, which are a fire hazard in forests. ## The consumer insight behind the Pine Craft trend As consumer consciousness grows and the consequences of climate change become much more apparent, individuals are emphasizing the dire need for making more sustainable lifestyle choices. Aside from this, many are also taking it upon themselves to hold companies to higher standards by making environmentally driven purchasing decisions. This creates a demand for innovative materials that contribute to a circular economy, allowing consumers to feel proud that they are agents of positive change. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 24, 2019 to Oct 19, 2020 - Published: Oct 18, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Pine Craft trend ### Sustainable Materials Designers and researchers are turning to sustainable materials like pine needles to create products with a lower environmental impact. ### Circular Economy The use of waste products like pine needles to create new products demonstrates the potential for a circular economy, where waste is reduced and repurposed in innovative ways. ### Consumer Consciousness Increased consumer consciousness about environmental issues is driving the demand for sustainable products and materials like those made from pine needles. ## What the Pine Craft trend means for industry ### For Manufacturing Manufacturing industries can explore the use of innovative, sustainable materials like pine needles to create new products with a lower environmental impact. ### For Consumer Goods Consumer goods companies can tap into the trend towards sustainability by incorporating materials like pine needles into their product lines. ### For Environmental Services Environmental services companies can help facilitate the transition towards a circular economy by developing processes and technologies to repurpose waste materials like pine needles. ## Workshop question How can your brand drive positive change—social or environmental? ## Trend signals for Pine Craft Trend score 5.7 out of 10, from popularity 78%, activity 83%, freshness 9%. - Popularity: 78% - Activity: 83% - Freshness: 9% ## Examples of the Pine Craft trend 4 featured examples from Jul 24, 2019 to Oct 19, 2020. - [Pine Needle Bio-Materials](https://www.trendhunter.com/trends/cheer-project): The 'Cheer Project' by Gaurav Wali Repurposes Shed Pine Needles (Category: Eco) Implication: The development of pine needle bio-composite materials offers opportunities for the construction industry to create sustainable and fire-retardant building components with a uniqu… - [Pine Needle Tableware](https://www.trendhunter.com/trends/environmental-solutions): Abhinav Talwar and Maithri V Develop an Environmental Solution (Category: Eco) Implication: The production of eco-friendly tableware and utility products from pine needles can disrupt the sustainable consumer goods industry by offering a unique and environmentally consci… - [Natural Waste Cleaning Tools](https://www.trendhunter.com/trends/leftover-materials): Soley Thrainsdottir's Cleaning Tools are Made with Leftover Materials (Category: Eco) Implication: The cleaning supplies industry can benefit from incorporating eco-friendly materials and repurposed industrial waste into their product lines to meet growing consumer demand for s… - [Pine Needle Food Sweeteners](https://www.trendhunter.com/trends/abandoned-christmas-trees): Researchers are Finding Use for Abandoned Christmas Trees (Category: Eco) Implication: The development of sustainable food sweeteners from pine needles presents a disruptive innovation opportunity in the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)