Skin Positivity

Skin that was once seen as imperfect is now being celebrated

Implications - Recent movements towards a more inclusive and body positive society have shown a marked shift in mainstream perception of "imperfect" skin. Beauty campaigns and photography that lets one's natural, unadulterated skin shine through signals a shift in attitude toward a more accepting view of self, that aligns with the body-positive and diversity-celebrating movements magnified by social media.
SCORE 6.6
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Megatrends
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68,497 Total Clicks
Dec 16 - Feb 18
This Year and Warm
Featured Examples
Acne-Normalizing Photography - Peter DeVito Created a Series of Inspiring Unretouched Photos
SCORE 8.2
This Year and Hot 1,842 Clicks Pub: Jan 30, 18
Acne-Normalizing Photography
Peter DeVito Created a Series of Inspiring Unretouched Photos
Even though social media can be a powerful tool for social change and offers positive experiences for many, others find platforms like Instagram can feed into the ‘comparison trap’ and... [More]
Unretouched Skincare Campaigns - Babor and the All Woman Project Promote a Healthy Body Image
SCORE 7.3
This Year and Warm 2,372 Clicks Pub: Jan 29, 18
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
Luxury skincare brand Babor teamed up with a nonprofit organization for female empowerment to create a completely unretouched skincare campaign. The company has announced that 50% of the sales will... [More]
Cosmetics-Removing Apps - The MakeApp App Digitally Applies and Removes Makeup from Photos
SCORE 6.8
Warm 1,117 Clicks Pub: May 31, 17
Cosmetics-Removing Apps
The MakeApp App Digitally Applies and Removes Makeup from Photos
The MakeApp app is a new way to see what your face would look like with makeup on or off. It uses neural network technology to alter photos, creating “filters” that darken your eyes,... [More]
Vitiligo Model-Inclusive Beauty Campaigns - Amy Deanna is a Part of Covergirl's Diverse Campaign
SCORE 5
This Year and Warm 618 Clicks Pub: Feb 23, 18
Vitiligo Model-Inclusive Beauty Campaigns
Amy Deanna is a Part of Covergirl's Diverse Campaign
To promote its new ‘truBLEND Foundation’ line, CoverGirl worked with model Amy Deanna, who has a skin condition that affects the pigment in her skin, making the inclusion a first for the... [More]
Mature Makeup Muses - Urban Decay's Newest 'Monthly Muse' is the Iconic Baddie Winkle
SCORE 3.3
Mild 209 Clicks Pub: Dec 23, 16
Mature Makeup Muses
Urban Decay's Newest 'Monthly Muse' is the Iconic Baddie Winkle
Alongside young women like the twins behind Coco and Breezy eyewear and the sisters who run Wildflower, the newest makeup muse in Urban Decay’s ‘Monthly Muse’ series is 88-year-old... [More]
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