# Pillow Performance Pillows incorporate enhanced functions or additions that prioritize health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 14, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pillow-performance ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Pillow Performance trend? **Pillow Performance:** Pillows that contain enhancements like CBD infusions or aspects that are personalized to individual needs are on the rise as consumers seek out simple but impactful methods that improve their quality of life. ## The consumer insight behind the Pillow Performance trend With the average consumer aware that the amount of sleep they get is crucial to their mental and physical health, the next step is consumers understanding that the quality of their sleep is important too. Daily stress or mental and physical illnesses can impact consumers' ability to be well-rested despite their best efforts, and so simple enhancements can be observed growing in popularity–contributing to many aspects of consumers' sleep cycles. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 7, 2019 to Jan 14, 2020 - Published: Jan 14, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pillow Performance trend ### Enhanced Sleep Products Consumers seek out simple but impactful methods that improve their quality of life through products that have added enhancements such as CBD infusions or personalized aspects. ### Customized Comfort Products like the Pluto Pillow are designed to take a person’s every preference into consideration for a personalized and optimized support and comfort pillow design. ### Sleep Tracking & Optimization The 10Minds Motion Pillow 2 uses its Sleep Pressure Monitoring System to detect, record, and analyze sleep patterns to provide actionable data for sleep optimization. ## What the Pillow Performance trend means for industry ### For Health & Wellness The trend towards enhanced sleep products and customized comfort presents an opportunity to innovate with products that prioritize health and wellness. ### For CBD Industry CBD-infused products like Brookstone’s CBD Oil-Infused Bed Pillow offer a less imposing way for people to incorporate CBD into their daily rituals. ### For Technology Industry The advances made in sleep tracking and optimization, as seen with the 10Minds Motion Pillow 2, present an opportunity for technology companies to innovate in the sleep industry. ## Workshop question How could your brand add an additional enhancement to its product/service that benefits customer experience? ## Trend signals for Pillow Performance Trend score 5.5 out of 10, from popularity 77%, activity 79%, freshness 9%. - Popularity: 77% - Activity: 79% - Freshness: 9% ## Examples of the Pillow Performance trend 4 featured examples from Oct 7, 2019 to Jan 14, 2020. - [Snore-Stopping Pillows](https://www.trendhunter.com/trends/motion-pillow-2): 10Minds Shared the Motion Pillow 2 at CES 2020 (Category: Lifestyle) Implication: The bedding industry can benefit from incorporating technology to enhance sleep quality. - [Temperature-Regulating Airplane Pillows](https://www.trendhunter.com/trends/air-new-zealand-airplane-pillow): Air New Zealand's Inflight Pillow is Powered by NASA Tech (Category: World) Implication: Opportunity for sleep accessories manufacturers to develop temperature-regulating pillows that provide enhanced comfort during sleep. - [CBD-Infused Pillows](https://www.trendhunter.com/trends/infused-bed-pillow): Brookstone's Infused Bed Pillow Inspires Restful Sleep (Category: Lifestyle) Implication: The home textiles industry can benefit from incorporating CBD into products like pillows and bedsheets to offer wellness-focused options for consumers seeking enhanced sleep exper… - [Personalized Performance Pillows](https://www.trendhunter.com/trends/pluto-pillow): The Pluto Pillow Considers Height, Weight & Comfort Preferences (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate advanced technologies and customization features into the bedding and sleep accessories industry, creating a new market segment for… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)