# Pili Alternative Pili nuts are used as alternative ingredients in snack items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 6, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pili-alternative ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Pili Alternative trend? **Pili Alternative:** Pili nuts, often consumed in Southeast and East Asia, are increasingly being adapted into diets in North America. Brands are using the nut as a nutritious alternative to various common snack items, including milk and yogurt. ## The consumer insight behind the Pili Alternative trend Health-conscious consumers are increasingly prioritizing "alternative" ingredients, even if they don't have allergies, because they tend to be more nutritious options than their more traditional counterparts. These individuals are also more open to experimenting with their diet in order to find the best possible options for them, from both a taste and function perspective. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 10, 2018 to Oct 6, 2020 - Published: Oct 6, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pili Alternative trend ### Alternative Ingredients Health-conscious consumers are increasingly prioritizing 'alternative' ingredients. ### Plant-Based Products Heightened demand for plant-based products has inspired the creation of many non-dairy tree nut-based yogurt products. ### Keto Friendly Products Zero sugar keto-friendly nut-based yogurt products are especially appealing to the keto community. ## What the Pili Alternative trend means for industry ### For Food Industry The food industry can tap into alternative ingredients and plant-based products to create innovative, nutritious, and eco-conscious offerings. ### For Health and Wellness Industry The health and wellness industry can utilize alternative ingredients and keto-friendly products to develop supplements and functional foods. ### For Sustainable Agriculture Industry The sustainable agriculture industry can cultivate and harvest alternative ingredients, such as pili nuts, for the food and beverage industry. ## Workshop question How is your brand finding new ways to prioritize its customers' health? ## Trend signals for Pili Alternative Trend score 4.3 out of 10, from popularity 69%, activity 53%, freshness 9%. - Popularity: 69% - Activity: 53% - Freshness: 9% ## Examples of the Pili Alternative trend 4 featured examples from Mar 10, 2018 to Oct 6, 2020. - [Three-Ingredient Plant Milks](https://www.trendhunter.com/trends/lavva-plant-milks): Lavva Plant Milk Blends Pili Nuts, Coconut Water and Filtered Water (Category: Lifestyle) Implication: There is an opportunity to expand product lines in the plant-based food industry by introducing new and simple plant-based milk alternatives. - [Pili Nut Yogurts](https://www.trendhunter.com/trends/lavva): Lavva Makes Its Plant-Based Yogurt from the Vitamin E-Rich Pili Nut (Category: Lifestyle) Implication: Food and beverage companies can innovate within the non-dairy yogurt space by experimenting with unconventional nuts and healthy ingredients to create unique and healthier product… - [Pili Nut Snacks](https://www.trendhunter.com/trends/pili-nuts): Laird Superfood's Pili Nuts Share a Healthy Source of Fuel and Energy (Category: Lifestyle) Implication: Pili Nut Snacks introduced by Laird Superfood presents a new 'buttery and nourishing' snack that highlights trends of health, nutrition, and natural ingredients. - [Nut-Based Keto Yogurts](https://www.trendhunter.com/trends/keto-yogurt): Molten Lavva is a Line of Keto-Friendly Yogurt Made with Pili Nut (Category: Lifestyle) Implication: The dairy-free industry can explore nut-based ingredients to develop more options for consumers following keto or plant-based diets. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)