# Pigmented Latte Teas and coffees retain their flavors and structures, but feature altered colors. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 17, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pigmented-latte ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Pigmented Latte trend? **Pigmented Latte:** Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 7, 2017 to Apr 13, 2018 - Published: Apr 17, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pigmented Latte trend ### Aesthetic-focus Consumers increasingly prioritize aesthetics in their purchase decisions. ### Colorful food and drinks Colorful food and drinks are wildly popular with health-conscious consumers who are looking for new ways to support a healthy lifestyle. ### Alternative & vibrant colors Brands are offering coffee and tea beverages featuring unusual pigmented colors that deviate from the norm. ## What the Pigmented Latte trend means for industry ### For Food and beverage Food and beverage entrepreneurs can capitalize on the trend of creating aesthetically-pleasing, colorful products with unique pigmented colors. ### For Health and wellness Health and wellness brands can use colorful food and drinks that claim to have immune-boosting or anti-inflammatory properties to appeal to customers who prioritize healthy lifestyles. ### For Packaging and design Packaging and design companies can offer their services to help brands create visually appealing product packaging that incorporates colorful pigments for eye-catching appeal. ## Workshop question How can your brand make one of its products, services or campaigns highly shareable with aesthetic tweaks? ## Trend signals for Pigmented Latte Trend score 5.0 out of 10, from popularity 75%, activity 67%, freshness 8%. - Popularity: 75% - Activity: 67% - Freshness: 8% ## Examples of the Pigmented Latte trend 5 featured examples from Jul 7, 2017 to Apr 13, 2018. - [Tinted Matcha Powders](https://www.trendhunter.com/trends/matcha-powders): Matcha.blue Offers Blue, Pink and Red Matcha as an Alternative to Green (Category: Lifestyle) Implication: Incorporating unique matcha powders could attract health-conscious consumers looking for innovative options. - [Color-Changing Teas](https://www.trendhunter.com/trends/colorchanging-tea): JusTea's Purple Teas are Healthy, Sustainable and Ethically Produced (Category: Lifestyle) Implication: Color-changing tea can disrupt traditional marketing and production of tea in the food and beverage industry. - [Blue Matcha Lattes](https://www.trendhunter.com/trends/blue-latte): This Bright Blue Latte Will Set Your Instagram Feed Apart From the Rest (Category: Lifestyle) Implication: Incorporating visually stunning and Instagram-worthy food and beverages to attract and engage customers. - [Edible Glitter Cappuccinos](https://www.trendhunter.com/trends/coffee-by-di-bella): India's Coffee By Di Bella Serves a 'Gold and Diamond Cappuccino' (Category: Lifestyle) Implication: As coffee drinkers continue to seek out unique experiences, coffee shops can explore innovative ways to differentiate their offerings, such as by adding glitter to their cappuccin… - [Immunity-Boosting Blue Teas](https://www.trendhunter.com/trends/tea-forte-bleu): The Tea Forte BLEU Line is Made with Butterfly Pea Flowers (Category: Lifestyle) Implication: The food and beverage industry can explore the use of natural colors and immune-boosting ingredients to cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)