# Pickled Provisions Once considered niche, pickle juice and brine-based snacks go mainstream. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 7, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pickled-provisions ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Pickled Provisions trend? **Pickled Provisions:** As people look for unconventional flavors in familiar formats, brands are launching inventive food and beverage products that use pickle juice or brine as the star ingredient. This shift in perspective speaks to a culture of celebrating experimental eating and the possible link to performative food culture generally. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 3, 2016 to Jul 7, 2017 - Published: Jul 7, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Pickled Provisions trend ### Pickle Juice Beverages The rise of unconventional flavors in familiar formats is driving brands to launch pickle juice and brine-based beverages, presenting opportunities for companies to deliver flavorful and healthy drink alternatives. ### Convenient Pickle Products The convenience demanded by consumers has led to brands launching ready-to-drink pickle juices as well as freeze pops, snack bites, and soft drinks, indicating disruptive innovation opportunities for companies willing to cater to the changing needs and wants of their customer base. ### Drinks Made with Pickle Brine The production of bottled pickle juice for use as a base in cocktails is an example of how the use of unconventional ingredients in existing products can create novel flavor experiences, highlighting valuable prospects for businesses that are willing to cater to consumer demand for new and unique drinking experiences. ## What the Pickled Provisions trend means for industry ### For Food and Beverage The food and beverage industry can refer to unconventional flavors in familiar formats through fermenting techniques and other methods to create new and unique products that cater to changing consumer preferences. ### For Sports/ Fitness Offering convenient and healthy hydration options that prevent muscle cramps and replenish electrolytes lost during physical activity, beverage businesses and fitness brands can tap into the growing market for sports drinks that use unconventional ingredients like pickle juice brine. ### For Hospitality The hospitality industry can cater to customers' need for novel tastes and unique flavor experiences through innovative cocktail mixes incorporating uncommon ingredients like pickle brine, offering disruptive innovation opportunities for brands that want to create memorable drinking experiences. ## Workshop question What seemingly fringe flavor can you explore as a main ingredient? ## Trend signals for Pickled Provisions Trend score 3.4 out of 10, from popularity 51%, activity 44%, freshness 8%. - Popularity: 51% - Activity: 44% - Freshness: 8% ## Examples of the Pickled Provisions trend 6 featured examples from Jun 3, 2016 to Jul 7, 2017. - [Canned Pickle Juice Beverages](https://www.trendhunter.com/trends/gordys-fine-brine): Gordy's Fine Brine Allows Consumers to Enjoy Pickle Juice on the Go (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Incorporating canned pickle juice and other unusual beverage products into the food and beverage industry to add diversity to the market offerin… - [Pickle Juice Soda Pops](https://www.trendhunter.com/trends/pickle-juice-soda): Uncle Joe’s Candy Shop Now Offers Pickle-Flavored Soft Drinks (Category: Unique) Implication: Opportunity to experiment with new tastes in the beverage industry, and launch unique flavors to niche markets. - [Pickle Brine Cocktail Mixers](https://www.trendhunter.com/trends/pickle-brine): Brine Brothers Makes Natural, Drinkable Pickle Brine (Category: Lifestyle) Implication: The beverage industry can tap into the trend of drinkable pickle brine to offer unique options for health-conscious consumers and differentiate themselves in the market. - [Brine Sport Supplements](https://www.trendhunter.com/trends/sports-drink): The Pickle Juice Sports Drink Helps Replenish Electrolytes (Category: Marketing) Implication: Disruptive innovation opportunity: Revolutionizing the sports drink industry by introducing unconventional ingredients and expanding hydration options for athletes and fitness ent… - [Pickled Bacon Bites](https://www.trendhunter.com/trends/canadian-bacon-pickle-balls): The 2017 Calgary Stampede Will Feature Bite-Size Canadian Bacon Pickle Balls (Category: Lifestyle) Implication: Food vendors and event planners can leverage this trend to create new and exciting food options to attract more customers. - [Pickle-Flavored Freeze Pops](https://www.trendhunter.com/trends/freeze-ice-pops): Van Holten's Freeze Ice Pops are Made with Pickle Brine (Category: Lifestyle) Implication: The sports recovery freeze pops present disruptive innovation opportunities in the sports nutrition industry, offering a convenient and tasty way for athletes to replenish electro… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)